Stevie Richards and James Romero (on their channel) brought up an interesting thing about the disconnect between entrances and what happens in the ring. As much as people hate Rousseau (especially Cornette) and Rousseau hates wrestling these days, he points out that Rousseau did something that other writers wouldn't do - he'd talk to the wrestlers right before they went out, reminding them what happened last time they were on camera. Why is this important?
For years now now, many wrestlers when their music hits, they head down to the ring and do their regular entrance regardless of the context of their story. Even Cody Rhodes has been super smiley every time he's on his way to the ring, as though the story only counts when he reaches the ring. Richards points out that decades ago, Rousseau would stand in the Gorilla position and give wrestlers a simple run down before they headed out: "Remember, ____ happened last time you were on screen, tonight you wanna kill ____, and he's right there in the ring. Nothing else in your entrance matters, tonight your goal is him, not playing to the fans."
I remember when the shift began to happen to ignoring the story and just doing the intro thing. It was immediately after the Attitude era, Spring 2002, Get the F Out transitional phase, Hulk Hogan is supposed to be making a save, but instead he just prances around in that stupid boa thing he wears like some kind of fucking idiot while playing to the crowd while the person he was supposed to be saving was getting beaten up (I believe The Rock, who is being beaten down by Hall and Nash, or something like that).
I know Cornette and Richards aren't the most popular people within WWE, but the two of them are among the most knowledgeable and intelligent guys who ever worked for the company. These are guys who think a lot about the product, and have a ton of experience within. If WWE wants to strengthen their product, they should hire them as consultants, or at least listen to their shows.