@OP: No, not in the least, I don't compare Smash series to regular Beat 'Em Up's at all. SSBB to me is more like Worms, strange as it may sound.
To me, it seems like a comparison between TOCA and Big Red Racing, both fun games, but in two entirely different ways!
I enjoyed SSBB much more than the previous installments of the series (especially with the GC controller) but I'd never choose it before other fighting games since they give me an entirely different experience. (Why is it so hard to distinguish SSBB from Tekken or DOA? I think many take this game too seriously and I'm quite sure Nintendo never intended it to compete with these titles.)