Um well actually what happens is a publisher pays a certain developer a fixed price to make a game. They pay for costs and everything. So they are already in the red for let's say about $20 million. $5 million to the dev and its workers, $10 million for development, and then $5 million for marketing.

Then when the game is finished they ship it to retailers at a fixed price, normally less than retail price cause retailers have to make a profit as well but we won't get into that. So then they sale the game to retailers for about $45 each. Let's say they ship 1 million in their first shipment. So after crossing out the red they end up with $25 million in profits.

Now I know there are definetly other things out there that affect this such as licensing, rating, testing, ect. but that's the gist.

They don't spread out the money to stores, they sell it to distributors and distributors sell it to retail, in some cases and big chain companies like BB and Walmart, they probably deal directly with the publisher, anyways I've seen it broken down before, and if I remember correct, a $50 game goes

10 - Developer
10 - Publisher
10 - Marketing and other financial stuff
10 - Distributors and shipping and stuff like that
10 - Retail store

Don't quote me on that though, I saw that a long time ago.

Zucas summed it up well.

It varies per project, developer, publisher, territory and other issues.

A good estimate is around 15-25$ for Wii and PS2 games, and 20-30$ for 360 and PS3 games.

Thats just a educated guess for first party titles. Im sure that with third parties, things are a bit different.

56% on average.

sourcey: http://www.thatvideogamesite.com/play.php?id=405

that link takes you to a sidescrolling super mario sunshine, not a source

0%. All the money goes to the poor children around the globe.