RolStoppable said:
Yes, the graph shows the results of SCE, not Sony as a whole. The reason why there has been no newer graph is that Sony combined several divisions for the fiscal year that would be labeled as 12 if a newer graph consisted. As far as I remember, PlayStation shared a division with unsuccessful products like TVs and Vaio, so the division posted a huge loss. Sony didn't provide a breakdown for the individual product lines, so it's impossible to create a complete chart. Nowadays PlayStation has its own division again. The graph I posted shows SCE's profits during the years that PlayStation had its own division. The graph ends right before the point where Sony lumped several product lines together. After a couple of years PS was its own division again. |
Rol, I'll help you out, because I think we get along nicely
FY 12 was actually the year gaming got its own segment again, after being lumped with a bunch of other stuff for FY 2009-2011. So it's quite the opposite of what you are saying here. However, in their FY 2012 report, they also gave numbers for the gaming segment for FY 2011, for comparative purposes, so we have numbers for Sony's gaming segment from FY2011 and onwards. That leaves FY 2009 and FY 2010 obscured.
Clearly, the reason your graph doesn't continue has nothing to do with divisions being lumped together, because it ends just before they stopped being lumped together.
Other than that, I agree with some of what you are saying. Nintendo achieves much higher margins than Sony due to their emphasis on 1st party software vs 3rd party software, and the fact that Sony has had a loss-leading strategy, but in your posts here, you've made the same mistake Kapi did in his post, by implying one or the other is smarter for a company in general. We both know that Sony's current strategy is a much smarter choice for them than if they were to adopt Nintendo's strategy. Likewise, Nintendo's current strategy (or what they've usually done, anyway, minus the Wii U and the 3DS) is much smarter for them than if they were to adopt Sony's strategy.