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Forums - Microsoft - Xbox need to resume the $50 price advantage over PS4 to compete.

Definitely, X1 needs to be $50 cheaper than PS4 and Wii U needs to be $50 cheaper than X1.



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Versus_Evil said:
To compete? They've already lost,

If we learned something this gen its that not everybody knows what comepte means. Compete doesn't just mean do equal or more sales.

Anyhow, a cheaper X1 would move more hardware. I don't know if its worthwhile though. Maybe they should just bundle more games, probably cheaper.



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I think they've passed this stage. They just need to consolidate their profit centres at this point and plan for how their next generation of platforms will be a huge money earner.



barneystinson69 said:
Robert_Downey_Jr. said:

I was referring to free games offered so far on next gen and shareplay and other big features.  Also the discounts plus it's less money

Shareplay is a good feature, though the free games aren't any better than what the XB1 is seeing. XBL also has discounts and feature's that can easily compound what sony has.

well I just completely disagree on the free games front.  I mean what AAA games have been on X1 included with subscription?  Stuff like First Light, Injustice, and other big releases are unrivaled.  Some of the deals are simply Steam level too.  There was that $1 sale for PS2 and PS1 classics about a year ago that was crazy too.  I got Infamous Festival of Blood for like $2.50 a couple years ago with Plus



I am Iron Man

From January 2015 to October 2015 (about 9 to 10 months) the Xbox One was $50 cheaper and that didn't seem to do anything.



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Robert_Downey_Jr. said:
barneystinson69 said:

Shareplay is a good feature, though the free games aren't any better than what the XB1 is seeing. XBL also has discounts and feature's that can easily compound what sony has.

well I just completely disagree on the free games front.  I mean what AAA games have been on X1 included with subscription?  Stuff like First Light, Injustice, and other big releases are unrivaled.  Some of the deals are simply Steam level too.  There was that $1 sale for PS2 and PS1 classics about a year ago that was crazy too.  I got Infamous Festival of Blood for like $2.50 a couple years ago with Plus

AC: Black Flag, Tomb Raider DE and Thief were nice AAA games. There has also been some sweet deals on XBL store. Now you also get BC games for free each month. I'm not trying to argue XBL is better, but Playstation Plus sure ain't killing it by comparison.



KiigelHeart said:
Robert_Downey_Jr. said:

well I just completely disagree on the free games front.  I mean what AAA games have been on X1 included with subscription?  Stuff like First Light, Injustice, and other big releases are unrivaled.  Some of the deals are simply Steam level too.  There was that $1 sale for PS2 and PS1 classics about a year ago that was crazy too.  I got Infamous Festival of Blood for like $2.50 a couple years ago with Plus

AC: Black Flag, Tomb Raider DE and Thief were nice AAA games. There has also been some sweet deals on XBL store. Now you also get BC games for free each month. I'm not trying to argue XBL is better, but Playstation Plus sure ain't killing it by comparison.

doesn't Playstation give more games away too (factoring in both 7th and 8th gen).  Also newer games including Resogun AT LAUNCH.  Nice deals but not comparable from what I've seen.



I am Iron Man

$50 didn't really help 360 vs PS3, it was the +$100 difference that made an impact, and MS doesn't really have the luxury right now to drop the price by another $50.

I think Xbox will just have to eat this first half of 2016, while PS4 takes a commanding lead. Then they'll be likely to announce the Xbox Slim around June - August (E3 / Gamescom), with a June - September release date at $249, and at that point they'll at least have parity sales will the PS4 for the holiday season, and possibly into 2017 if they have the games to go along with the new price into the first half of 2017.

But then the PS4 will likely have it's very own slim in 2017, and we'll be back at the same situation if not worse, as JP and EU sales blow the last bit of life the competition has in those regions (PS4 already outsold everything combined in EU, and is currently the best selling hardware in JP, though 3DS still owns JP).



Not much point to debating quality of games offered.. personally I would rate Hand of Fate and Massive Chalice higher than anything I have gotten on PS4, but that's just me. In fact the only thing on PS+ this gen I've really enjoyed is Rogue Legacy. Sales wise they both have good deals. I think the PS4 store is loaded with a lot more indies/shovelware so in terms of volume it definitely has more sales, but quality over quantity. I'll gladly pay more per year for Live's servers, though.

At this point idk if even a $50 price cut would make enough of a difference to offset the loss you'd have in revenue. It might be cheaper to just bundle games, or wait for a remodel that costs less to produce and then maybe a more substantial drop than $50 would be feasible.



greenmedic88 said:
There is very little incentive to choose XBO over the PS4 for the average consumer at this stage even beyond price. I'm really not convinced keeping every XBO SKU $50 below every comparable PS4 SKU will make any difference at all without software support in the form of exclusive games and extra content.

If MS chooses to cut any sort of profits or even take a loss on each initial unit sold, they'll end up selling many of those units to existing PS4 owners looking to pick up a secondary console on the cheap or dedicated XBO owners who want another XBO which is not what MS wants. They know they have to sell to the previous generation hold outs if they want any sort of decent attach rate for software sales.

One could argue that's exactly what MS has been trying to do with XB360 BC, but that doesn't seem to be creating any sort of pay off based upon XBO hardware sales; it's just a nice bonus for existing XBO owners who already replaced their XB360s.

In the end, keeping that $50 price advantage would mainly result in a $50 loss per unit rather than convert into significantly greater sales to new (non 8th gen) consumers which bring higher software attach rates.

MS should probably concentrate on releasing their hardware update which should be smaller, use less power, come in compact, lighter packaging and a significantly lower BoM before doing any more price cutting.

For every consoles sold Microsoft sell Xbox live at $50 year and for many they sell either an extra controller or a battery pack. They can more then afford to keep the 50$ price advantage.

For everyone saying that price advantage wont make a difference, it's much better then having the same MSRP then PS4. All of last year in America the xbox one was almost on par with PS4 sales, that was no longer true when PS4 drop the price and made both consoles the same price. The xbox one is cheaper to make and has inferior parts then PS4. There no way that without the Kinect, Microsoft doesn't keep the Xbox one cheaper then PS4. The Xbox one at $350 MSRP is probably making a profit they need to keep Xbox one more cheaper then PS4. That's a choice they made when they release a system with inferior specs.

People on this thread saying that Microsoft is done and should move on just don't really understand the market of video games. I guess some of you weren't old enough or haven't experience the 6th generation of consoles. Where Sony controlled over 80% of the console market with PS2. Sony got arrogant and drop the ball with PS3 and tried to gauge the customer and paid the price. The fan punished the Console maker s but eventually returned at the end of the Ps3 era. Sony is a juggernaught in the market and Microsoft is the new comer still. Microsoft made all of Sony mistake at the beginning of the 8th generation and Sony capitalized both on what they learn from PS3 and Microsoft mistake. 

But never the less don't be fooled in thinking Microsfot is struggling just because of Sony's masssive success. Microsoft have built a great consoles that seem to be free of the now famous (three ring of death) and overheating. The Xbox one is built to last and can be scaled with future internet processing technology. Now for what really matters. How is Xbox one doing compared to it's past consoles.

The Xbox one is Microsoft best and fastest selling consoles.

Xbox 360                  Xbox One

2005 -   1,178,000 2013 -   3,075,000
2006 -   7,979,000 2014 - 10,989,000
2007 - 15,859,000 2015 - 19,430,000

The Xbox one is a successfull and profitable machine. If the Xbox one was selling like hot cakes they could be selling on par with PS4 in term of MSRP. But, the reality is that compared to the competition they must always have price advantage due to inferior specs.