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Forums - Gaming - Sony’s Marketing Spend on TV Ads Exceeded Microsoft’s in 2015

Ultrashroomz on 15 January 2016

I guess annoying catch phrases about squid kids costed Nintendo a lot of money.



"Just for comparison Uncharted 4 was 20x bigger than Splatoon 2. This shows the huge difference between Sony's first-party games and Nintendo's first-party games."

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Darwinianevolution on 15 January 2016
Ultrashroomz said:
I guess annoying catch phrases about squid kids costed Nintendo a lot of money.

Well, you can't help it. That commercial is pure gold XD

Will the kid-squid meme be around when Splatoon 2 comes out?





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The_BlackHeart__ on 15 January 2016

Now Sony needs to work twice as hard to feed another mouth.

That VR baby looks hungry.

One can only expect their PR teams are competing to come out with the craziest campaigns. Its going to be an interesting year if are into those kind of things.



teigaga on 15 January 2016

Seems typical for what happens when you have less exclusives lined up for the holiday. Didn't sony have a marketing deal for all the big AAA third party games this holiday ; COD, Assassins Creed, Star Wars, not sure about Fallout though...  Reminds me of Xbox during its peak.

Nintendo's spend most all be on the kids channels because I've seen almost no TV ads for their games or consoles



Darwinianevolution on 15 January 2016
The_BlackHeart__ said:
Now Sony needs to work twice as hard to feed another mouth.

That VR baby looks hungry.

One can only expect their PR teams are competing to come out with the craziest campaigns. Its going to be an interesting year if are into those kind of things.

Imagine that weird PS3 commercial, but with VR. They are going to traumatize so many kids XD





You know it deserves the GOTY.

Come join The 2018 Obscure Game Monthly Review Thread.

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Train wreck on 15 January 2016

At least we can now discount Nintendo advertising as a culprit to low sales (for Wii U and 3DS) as they have spent quite a bit of money the last two years in the US.



atomicblue on 15 January 2016
Train wreck said:
At least we can now discount Nintendo advertising as a culprit to low sales (for Wii U and 3DS) as they have spent quite a bit of money the last two years in the US.

No, that's still a viable explanation.

It's all anecdotal, but several of the comments in here mention Nintendo's advertising being weighted more towards kids. I see waaaaaay more ads for Sony or Microsoft, but then I'd also be more exposed to ads that target adults. Nintendo's focus on kids and families might not be as effective at the moment.



DonFerrari on 15 January 2016
kowenicki said:
FFS. CLEALY the author of the article was using efficiency in relation to the spend per ad. Is it an efficient use of money in relation to size of brand, sales that result length of ad, type of ad, demographic hit....? no fucker knows so its funny people here are trying to say it is efficient within one of those metrics.

Lighten up. Not everything is an attack on your company of choice you know. Its like 2005 all over again.

One of the worst use of "efficiency" I may have ever saw.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

OneKartVita on 15 January 2016
ArchangelMadzz said:
OneKartVita said:

 

Yeah the goal posts will be moved.  Anyway I think this proves that TV advertising is over rated. 

Not so much goal posts moving. They have bad avertising, we thought it was because they didn't spend money enough on advertising turns out they spend lots compared to the competition. It's just innificient, at least we can hope that's the case. If it is efficient then that just means their product is unappealing.

 

Is it really bad or inefficient ads though?  If you're product isn't appealing your ads can be as appealing and efficient as you like but it won't make a difference. 



ArchangelMadzz on 15 January 2016
OneKartVita said:
ArchangelMadzz said:

Not so much goal posts moving. They have bad avertising, we thought it was because they didn't spend money enough on advertising turns out they spend lots compared to the competition. It's just innificient, at least we can hope that's the case. If it is efficient then that just means their product is unappealing.

 

Is it really bad or inefficient ads though?  If you're product isn't appealing your ads can be as appealing and efficient as you like but it won't make a difference. 

 

I agree with you. Check bolded :)



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