Nintendo released this new  TV commercial for Yokai Watch and apparently people are going wild with making it a new MEME.

https://www.youtube.com/watch?v=d2JRs5pTSOU

Apparently people love to take the most various topics/problems of our society and explain them with "Yokai is why" and I can see this thing getting as big as the Squid/Kid MEME that was going around before the Splatoon launch. 

Do you think this MEME is going to be as big as the Splatoon one or will it be smaller/bigger ? also what are your impressions on the commercial ?

not nearly as impactfull or catchy.

It´s as bad as the splatoon one so yeah

Not as memetic. The kid-squid meme advertised way better Splatoon that "Youkai is why" is doing for YW.

You're 40 and still no married ? Yokai is why !
Your life is meaningless and you spend all your time fapping on internet ? Yokai is why !
You've got no friends and everyone is bullying you ? Yokai is why !


I like this catchprase.

Nah, it's not remotely as annoying.

lol, definitely not.

I think it's much better than the You're a Squid Now commerical

Nahh, Squid Kid is in its own league, nothing can touch it :P

No, but is pretty cool too, it will work.