GribbleGrunger said:
Bryank75 said: If you look at the charts, it doesn't look good from a trending perspective for xbox as a brand. Losing 10% marketshare per year!? that is pretty significant ground to lose annually.... |
Yes, the PS4 is ahead of what I predicted just under a year ago. I thought the XB1 would win Christmas by around 300K (down from last years 700K) and then NEXT year we'd see the switch around. It looks like the switch around has started early. If Sony can feed off this momentum with their lineup next year then I reckon the gap could be 3m - 3.5m by January 1st 2017.
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I think Holiday 2015 was always likely to be a win for PS4 given the lengths MS had to go to to win last year. Sony was always going to drop the price by at least $50, and they had a lot more margin to play with to offer great BF deals, and short term holiday discounts. Even if the $299 base price disapperas expect the gift card deals to keep on coming. 2016 will be interesting to see if MS dives all the way down to a $199 price tag even if only for BF. I can certainly see a full $100 proice cut happening for Xb one some time next year for the base price to be $250. Sony won't go that low, but I think they will move to a $299 base price next year. I can see Sony's 2016 BF deals beig of the $50 off and $50 gift card variety, wheras I think MS will hit a lower sticker price. MS had a go at competing with PS4 at the same sticker price, and they couldn't get a win even with a gift card thrown into the mix at some / one retailer(s). MS may not be as focussed on winning globally in the USA anymore, but I think they do want to win a few big months at least, so I expect them to push for it.
Next BF Sony will have a Tomb Raider bundle in the same position as this year's NDC bundle, or beter still a UC4+Tomb Raider "Adventurer's" bundle. That would almost qualify as trolling Microsoft.
Anyway I was irrationally uncomfortable at the idea of Infoscout and Amazon contradicting one another for BF winner. And while they still do to the extent that Infoscout is saying the Gears bundle was the biggest selling sku, the overall outcome is that both of them have PS4 winning. Or is it that Infoscout only says The Gears Bundle was #1 at Target and Walmart, but across all retailers NDC was bigger? Their PR really is kinda ll over the place and it's only the graph that is clear.
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