"Is it possible to get a sense of how big this community (buzz around a game) is and how much it effects a games sales and advertising budget?"

Trends on instragram would probably do? Youtube views? google searches of game names?
compaired to sales, and their advertiseing budget.

There is probably some semi sane way to make sense of it, and do what you discribe.

"Fallout 4 is something that comes to mind and I'm sure bethesda are saving truck loads on the advertising budget for this game as its simply advertising itself but can we get stats on this? A way to see the numbers instead of relying on percieved hype?"

I rather like their s.p.e.c.i.a.l youtube videos :)

How much does something like that cost? no idea, but gameing media sites love to post those because their also funny & informative, so its basically free advertisement via gameing sites. All it takes is them uploading a youtube video.

There have been actual ads as well... but yeah I dont think fallout 4 is breaking the bank by running ads.

The brand for fallout, and pip boy, are pretty strong. They dont really need much to get people to buy fallout.

Those tiny special videos, are a smart way of getting cheap advertisement.


Sorry I cant be of any help, there must be a marketing guy or analyst on this site that can help though.

The amount of preorders is usually a sign of the interest for a game.

Google Trends?

https://www.google.com/trends/explore#q=%22fallout%204%22%2C%20%22halo%205%22%2C%20%22uncharted%204%22%2C%20%22zelda%20u%22&cmpt=q&tz=Etc%2FGMT-2

Thats actually intresting...

fallout4 intrest = usa > uk > australia > canada > russia

Halo 5 intrest = mexico > australia > usa > guatemala > columbia

....

..

.

I wonder what the corrolation between "intrest" + "population size" vs "actual sales" are like.

Like how many Halo 5 sales will happend in maxico?

 This is what I expected though:

Look at 2015 gobal searches over the intire world:

https://www.google.com/trends/explore#q=%2Fm%2F0r4_kmc%2C%20%2Fm%2F0gls6tt%2C%20%2Fm%2F0vphbfj&date=1%2F2015%2012m&cmpt=q&tz=Etc%2FGMT-2

You see intest & headlines at any given moment in 2015, has twice as many PS4 hits as Xbox One, and the Wii U is barely there.

Fallout 4 is gonna be huge! Biggest game of this year fo sho. But the release date is too early. Shoulda announced last year or something to build up all the hype for this year :).

heres the last 30days:

Starwars battlefront vs Halo 5 vs Fallout4:

https://www.google.com/trends/explore#q=Fallout%204%2C%20Halo%205%2C%20star%20wars%20battlefront&date=today%201-m&cmpt=q&tz=Etc%2FGMT-2

Starwars battlefront by a mile > fallout 4 a tiny bit head of > Halo 5.

I think Starwars Battlefront is going to be Huge... it had over 9million unique players, in the beta.

The multiplayer matches in it are probably going to be the most popular in the comeing year(s).

Biggest game of the year? lol.No, and Elder Scrolls was bigger than FO last generation.FO is not very big the way people claim.FO3 had way more hype.

It depends on how you define biggest. Fallout 4 will beat Battlefront and Halo in reviews. In sales Battlefront will crush both