Agree with you. It'll be a short term success. Tonnes of money made, tonnes of money lost. 

i don't think it is really time for VR with that type of device. Putting a headgear like that and play it, not sure if the consumers would appreciate a product like that. people are more receptive to a virtual 3d with their own eyes and the device is like in star wars (princess lea asking for help scene) or something like that.

i might be wrong, but i don't think the general audience would appreciate this type of device yet.

By anychance have you seen these two videos?

https://www.youtube.com/watch?v=fl7fz__6B-4&list=PL3tRBEVW0hiCt3oQLqfyEPDlK0D5bbv_J&index=2

https://www.youtube.com/watch?v=mYvewljW7Lg

And there is another video out there with people actually playing Alien: Isolation with it.

Edit: I have also seen gameplays with Skyrim, Mirror's Edge and others

Correction

There will be a lag phase while the entry price remains high. I give it about 5 years before it really gets into its stride and starts entering the mainstream. It'll take 2 years to really figure out how to develop effective software for VR.

Nah, the tech is still too expensive for it to be a proper market success. If you could make a headset and sell it profitably at $150 it would have a chance to be a moderately successful gaming peripheral. But if it's looking like $300+ I just don't see people buying into the technology even if they think it is conceptually brilliant. I love the idea of playing VR, but the price of entry is far too high for me. The cost of headsets will need to drop very quickly for it to have a chance.

I can also see the market collapsing down to one device, so whichever company manages to get its VR headset to operate across all major platforms will end up being the sole survivor. Sony really should have partnered with Oculus to deliver one device that covers PC and PS4, that way the market would have been more or less forced to collapse down to the one device that will work on PS4. Now the market is going to be split between the device that will work on PS4 and the device that will work on PC and Xb one. Which means there is a high risk of both products ultimately failing.

It's hard to say really. I guess it depends on price and it's use. It could become something rather big, or become niche. Guess we'll find out when it releases.