There's a lot of talk surrounding the NX and how Nintendo plans to launch it successfully, but what I don't see is talks about what is on of the most important things, especially for a company like Nintendo - the killer app. While I think it's clear to everyone that Zelda U will be a launch title for the NX, I don't think anyone should expect that to be its killer app.
For the Gameboy, it was Tetris. For the NES, it was SMB. For the N64, is was Mario 64. For the Wii, Wii Sports. For the DS, I'd argue it had two in Nintendogs and Brain Age.
I think the killer app will be an important factor in whether or not the NX will be successful or not and how much so. While I think it could be argued that the killer app won't nessecarily be a game, but Nintendo's membership program, I think it's more fun, and more Nintendo, for it to be a game too.
But what type of game will it be? Something to note about the past successful killer apps is that they tried to highlight what was new about the system. It played to its strengths. Since I think it's clear that the unified platform will be the big new thing, that's what I think the killer app will focus around. I think that it will also have a large social element to it. I think the big thing about whatever it will be is that it will try to get people playing with each other, both online and locally. I think it will be a "casual" game, but it will have some depth to it, much like Nintendogs or Animal Crossing. The biggest thing however is that it will be connected across multiple platforms, including mobile. Whether you have a phone, an NXDS, or an NX, you'll be able to seemlessly interact amongst multiple devices, each providing its own benefits.
I think it'll be a free to start game on everything. The mobile version will act as sort of a companion to the main NX versions. That's not to say that the mobile version won't be fleshed out, but that it will be sort of the "away" game with the NX versions being the "home" games. All will be playable and enjoyable on their own, but the game comes into its own when played together. I think the best analog will be what Pokemon Go will be to the main Pokemon games. That's the type of relationship the game will have with other versions across platforms, with the explicit goal of getting people talking to each other and very importantly about the game. I think it'll be a new IP, and I'm sure many hardcore players will scoff at how simple or casual it'll likely be, but it will be the example Nintendo uses to prove why the NX will be such a desirable platform.
Whether its a puzzle game, a sim, a card game, a pet game, a sport game, or anything else, I don't know, but I think the broad idea of connecting people and getting them social because of this game will be the primary goal behind making this a success. I also think it will be more like Animal Crossing and Nintendogs in that it won't be so much a "multiplayer game" as it will be a single player game with deeply social elements. I also think it will be like those two (and Brain Age) in that it will be something that you can pick up and put down at your leisure. It'll be the type of game you'll want to pick up and play for a few minutes every day. I think the NX and NXDS versions will have very substantial differences to emphasize why you'd want both. The NX will have a major exclusive mode that takes advantage of being on home console while the NXDS will have a major exclusive mode that takes advantage of being on a portable device.
How do you think the NX's killer app will be designed?














