I don't go there often cause i usually just buy games from PSN, but I happened to be there recently and They have banners and bundle boxes of Arkham Knight, Battlefron, CoD with PS4 logos plastered all over them. These are placed on the windows as well as inside the store. And there was a little card smaller than a dvd box on the window that said "Xbox one products available", almost like an after thought.

It all looked pretty weird, considering a couple years ago gamestop used to have 360 banners everywhere, but it was still never to the extent I saw them covered with PS4 logos this time.

Ha! Gamestop and xbox are a couple man. Just go to their website and observe how xbox is always listed first.

Also, pay attention to their gamestop only deals...

Gamestop has marketing deals with Xbox One but sells more PS4s. It's an odd situation.

Target and Walmart are the same. You need to actively place xbox first since alphabetically its wrong.

Hell my target has a nice pretty setup with a demo kiosk for xb1, but no kiosk and the games chaoticaly split up for ps4.

I buy my games at gamestop. I don't think sony does have any deal with 'em.

I think they just promote what will sell to keep you from buying it elsewhere.

Probably a Sony fanboy manager that works there

Everyone has a deal with everyone.

Which reminds me--I didn't forget our deal.

*removes pants*

Microsoft pays for it's positions and space in the store. It works that way with most retailers.