From Develop Conference 2015: The point that is made is that all channels to the consumer is not equal. If you have a working channel do not abandon it.
I would imagine ND is a very well functioning channel.
"He ended on the note that coverage does not always equal backing, and emphasised that developers have to push hard to promote their Kickstarter campaigns on the right sites. For example, one of the Square Enix collective games was featured in an article on Polygon, The Guardian, and other highly-read websites. However, this only resulted in $500 of extra funding. When a dedicated fan site picked the game up and covered it, however, they generated $8,000 of additional funding. "
http://www.vgchartz.com/article/260029/develop-conference-2015-day-2-highlights/
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