I was fine for the most part with Sony being just an affiliate to crowdfunded projects that are not theirs like Shenmue 3 but this is nothing other than shameful since a MULTI-BILLION dollar corporation are asking for the crowdfunding for themselves ... 

It is utter insanity that a large corporation like Sony is pushing the risks to consumers and what's more is that they have the audacity to take advantage of their customers good faith to do this ... 

I question how much vanity Sony has right now ... 

That watch looks super lame.

Here's a novel concept, if you don't support crowd funding companies, then don't crowd fund them. Sony aren't holding a gun to anyone's head making them support their employee's pet projects.

There is absolutely no harm in this existing, because no one is forced to support it. I don't get the outrage.

I don't like it. When Sony was struggling to compete against Samsung/LG/Apple and doing bad financially, then at that time it would have been okay. But now they aren't doing that bad, so I don't see why they are doing this. Like every other company, Sony should be doing their research first before launching a new product, not asking people to donate money. And if I'm being honest, Sony, and any other multinational corporation that does this, should feel quite embarrassed for begging people for money.

If it allows creativity and ownership plus having a serious company overseeing it could be good. We could be looking at the next walkmans and plenty of diversity without projects being lost because the boss don't care.

It's the principle of it that matters, not the option to whether or not to support it ...

A multi-billion dollar company needs to have standards and what Sony is doing isn't acceptable ...

So it would be better for consumers if a market analysis department in Sony got to decide what products Sony releases to market rather than consumers themselves? 

This is great news. Usually when a project is put forward the board get together to either greenlight or reject the project. There are various reason why they get rejected but one of the main reasons is the potential loss of revenue. Now, instead of actually rejecting it completely, they can put it up for crowdfunding.

No. There can't possibly ever be anything good that comes out of something like this. Ever.

There is only one side to that coin.

How cool that 90% of people disagreeing here would be the same that would bash sony if they provided free cure for cancer.