I don't like it. When Sony was struggling to compete against Samsung/LG/Apple and doing bad financially, then at that time it would have been okay. But now they aren't doing that bad, so I don't see why they are doing this. Like every other company, Sony should be doing their research first before launching a new product, not asking people to donate money. And if I'm being honest, Sony, and any other multinational corporation that does this, should feel quite embarrassed for begging people for money.