I'm not an Amiibo user, but this is interesting for those who are.

One fan recently wrote in to Nintendo’s customer service team about the amiibo shortage situation. In response to this person’s email, the following response was delivered:

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"Thank you for writing. I apologize for the delay in our reply. I’m sorry to hear of your disappointment with the availability and distribution of amiibo, and would like you to know that we have documented and shared your concerns with the relevant departments here at Nintendo.

Additionally, I’d like to convey that we are aware of the popularity of amiibo and continually aim to always have a regular supply of amiibo in the marketplace. As stated previously, certain sold-out amiibo may return to your local retailer at a later stage. We apologize for any inconvenience you are experiencing now, and thank you in advance for your continued patience in this matter."

The same fan wrote back to Nintendo, and made some accusations about the company manipulating amiibo demand via the supply chain. That led the representative to explain how the supply chain actually works:

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"While this may not be the answer you were hoping for, all of the issues you’re describing are retailer related. Nintendo has no input on when or how retailers sell our products, if or when new products are stocked, or when and how the retailer takes pre-orders. These decisions are made by retailers at the administration level. If you have concerns about these kinds of issues, we can only recommend contacting your retailer.

It may interest you to learn that Nintendo doesn’t ship products directly to retail locations. We take orders from distributors (who sell our products and products from other companies), and ship our products to their distribution centers. The distributors then take orders from retailers and ship these orders to the retailers’ merchandise centers. Once there, the retailers make all decisions about how to best sell this merchandise. They divide this merchandise up into smaller units and send them to retailers based on sales data.

Please also note that no amiibo have been discontinued at this time. We plan to have different amiibo available throughout the year, and characters which seem to disappear at one time will suddenly reappear in the future. This means that amiibo which are hard to find now will be back in stores."

http://nintendoeverything.com/nintendo-customer-service-rep-blames-retailers-for-amiibo-shortages-explains-how-the-supply-chain-works/

Is it just me or does that last paragraph say otherwise?

Might be true. Before, the issue was with the port strikes but maybe now it's because retailers just aren't stocking enough? Either that or Nintendo just isn't keeping up with demand still.

Whatever it is, it needs to stop.

Except for the fact they seem to be only one having this problem and it also happened with the GC adapter and any other limited edition product they offer. It's honestly quite pathetic that they've haven't been able to fix the problem yet.

I blame everyone!

Nintendo for the initial stock issues
Retailers for not ordering enough
Scalpers for being whores

The Nintendo rep is not really speaking to the reason for the short supply - just saying that retailers sell them who they wish which is generally true- but retailers don t like it when any product they sell is not available so I can guarantee the retailers are not the reasons for the shortage

so she is not really answering the question asked

You still cant buy a Wii U charger in store.

So what's the problem I see amiboos.everywhere?

It's the Reggie answer spin. He does the same nonsense.

Though what he says is technically not false, Nintendo is still part of the problem with this issue... definitely will cause some rage