The price cut will be effective do not deceive yourselves. Franchises haven't helped Sony up until this point either. The console sold with a distinct lack of them, and those franchises didn't stop Nintendo from laying the smack down on Sony, or Microsoft putting up stiff competition for months. Time to come to terms with the fundamental shift.
You can actually smell the fear emanating from many posters in these threads its always the same thing. A price cut will not be effective. Well Microsoft's last price cut was very effective and very long lived. Sony actually had somewhere in the area of six price cuts or value increases. None of which were incredibly effective they merely rectified bad sales trends for short periods of time. Do not use Sony as your example a sales spike wasn't the effect of the Microsoft price cut last year. The sales jumped and leveled off on a higher plain. The only question is what higher level do you think the system will level off at.
Equally absurd is the notion that Sony should never consider making money on their product especially since their Trojan strategy has paid off. They no longer need this console to gain format acceptance. They no longer need to ensure survival. Sony isn't going to necessarily feel any pressure to cut their prices when they actually need to compensate for losses. Really its far fetched for a console to go for half price less then a year and a half after launch. Let alone a year which would be the case in Europe I suppose.
Basically Sony has already matched this upcoming 360 price cut they merely did it half a year in advance. They took the bullet then for obvious reasons, but why some think they are in a position to take another bullet is incredibly naive. You also better hope that Sony doesn't get in a price war with Microsoft. That is if your hoping for a PS4 eventually. They are not in a position to spend themselves into a victory, and be even remotely profitable on the platform. Were Sony to end this generation billions in the hole on consoles they would probably consider the market a very bad idea.
Ask yourselves this if the PS3 is so powerful. Why are you terrified by a 360 price cut. The answer is you know it would change things a lot, because you also know that not all gamers are rich. Those are the consumers that price cuts are extremely effective on. They want to play new games like Grand Theft Auto, and the cheapest console comes from Microsoft.
Finally the race is going to get very interesting in other regions.















