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Forums - Gaming - The rising cost of videogames, how two companies did something about it

One of the most discussed topics on VG Chartz has been the rising cost of videogame development and it's impact on third parties profitability. Most of the talk has been centered around the Wii's lower system specs. I would like to instead talk about how all three console manufacturers chose to tackle the problem and of any successes their methods have had so far.

First up is the Wii. Sometime after the Gamecube's introduction the writing on the wall became obvious, Nintendo would continue to lose marketshare and quite possibly be forced out of the console business altogether if it didn't make drastic changes. The console arms race with ever more powerful CPUs and GPUs was getting to the point where Nintendo would have to price it's next console outside the range of what many of it's customers would likely be willing to pay. A lower spec system alone would have likely been suicide but coupled with a unique motion controller it proved to be the change Nintendo needed to put itself back on top.

Now this console by it's very nature helps third parties to make lower cost games for it in most cases so it's a success as far as the cost of videogame development is concerned. There is one case though that it does present problems and that is in multiplatform development. Simply put because of it's unique controller and system specs it can sometimes actually prove to be problematic especially in next gen game development. Simply put it's not always just a case of lowering texture detail and mapping buttons to it's controller. A big problem can be in porting games which rely on advanced physics, AI, large numbers of units, and large open busy Worlds. So although a success the system is not a complete one for third parties.

Next up is the Xbox 360. Microsoft since it's first console has been looking for more revenue streams for it's console and the games on it. One of it's major contributions to consoles and one that has been very controversial has been downloadable content. Many gamers feel they're being nickeland dimed to death with content that likely would or should have been in the game in the first place. While true in some cases it doesn't change the fact that it has been very lucrative for some third parties (Activision with Guitar Hero 2 for example) and that both other console manufacturers have either already copied the idea or are currently in the process of copying it. Another way in which Microsoft has attempted to make it more attractive to develop for their system is by making it very similar to PC development. In doing so the cost of game development can be spread among multiple platforms which has also been met with success.

Finally we come to the Playstation 3. Sony has bizarrely seemed to have actually gone out of their way to make it even more expensive to develop on their system. They actually did nothing to address the problem until it became obvious the Playstation 3 wouldn't be dominant like the Playstation 2 was. One can only guess why they chose a processor that was so different and would prove to force developers to rework their code or force them to stay with only their system. Perhaps they thought by screwing third parties it would also screw their competition by possibly making it not worthwhile to port games. Luckily for Sony third parties instead paid much of the cost and expense to make cross platform engines which saved the Playstation 3 from complete disaster in it's first year. Had third parties known ahead of time that the Playstation 3 wouldn't be dominant one has to wonder how many of them would have chose to help save Sony.

Well that's about it. It has also become obvious that third parties themselves would be forced to come up with ways of their own to combat the problem, one being mergers and another unfortunately in taking less chances. Hopefully with initiatives like Xbox Live Arcade, Wiiware, and PSN we'll see companies start to take more chances and be rewarded for them.



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Hmm nice read;.You wrote it yourself :)?






I think the answer is "make cheaper games and stop pushing the tech envelope."

Costs will gradually come down, due to middleware improvements and greater knowledge in the industry (that is, arists  and renderers become more efficient as they have more time to become accustomed to specific toolsets).

I honestly do not think there is an answer that magically solves everything.



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@konnichiwa

Yeah, I didn't realize how long it would be until I finished it. :( And I also guess my anger at some Sony fanboys has made me cast Sony in a very negative light. I'm going to try to speak more positively about all consoles from now on.



Bodhesatva said:

I think the answer is "make cheaper games and stop pushing the tech envelope."


The problem is that it requires everyone to stop pushing the tech envelope which is of course impossible since console manufacturers pour money into games in order to show off their systems. That and some genres have become so competitive, especially first person shooters, and there doesn't seem to be a lot of places to push the genre outside of graphics, physics, AI, and all the other things that can push up development costs dramatically.



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Legend11 said:
Bodhesatva said:

I think the answer is "make cheaper games and stop pushing the tech envelope."


The problem is that it requires everyone to stop pushing the tech envelope which is of course is impossible since console manufacturers pour money into games in order to show off their systems. That and some genres have become so competitive, especially first person shooters, and their doesn't seem to be a lot of places to push the genre outside of graphics, physics, AI, and all the other things that can push up development costs dramatically.


I totally agree! Lots of problems with slowing down.

But the other choice is drowning the industry in red ink. So what do you do? It's clearly better to slow down than to start losing millions or even billions of dollars.

But what I think is irrelevant. Clearly a lot of developers agree with you -- they're even more afraid of slowing down than they are of the impending financial crisis. Costs keep going up, up, up, and yet there isn't any significant sign that major developers are shifting their development philosophies. I don't just mean to the Wii, I mean more generally -- everyone still seems to be in the same hit-the-young-male-demographic, tech-up attitude, even though profits have been shaved consistently and profoundly for 5+ years straight, and there isn't any logical reason to believe that will change. 



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Game developers are greedy and so long people are willing to pay $60 for every game including the crap games. Games will continue to retail brand new for $60 or more due to inflation.




The one console future. Uggghhhhh.


Legend11 said:
Bodhesatva said:

I think the answer is "make cheaper games and stop pushing the tech envelope."


The problem is that it requires everyone to stop pushing the tech envelope which is of course impossible since console manufacturers pour money into games in order to show off their systems. That and some genres have become so competitive, especially first person shooters, and their doesn't seem to be a lot of places to push the genre outside of graphics, physics, AI, and all the other things that can push up development costs dramatically.


 Or you could try to make creative, fun games like No More Heroes.



fkusumot said:

The one console future. Uggghhhhh.

You know what's funny about that paradigm? Third parties could probably accomplish it right now by just lining up behind Nintendo and pushing hard. Even if third parties were to abandon Nintendo completely, I'm not entirely convinced that the Wii would collapse. It would get much weaker, certainly, but it would still chew away a significant portion of marketshare (say, 15-20 percent?) based on its interface and first party offerings. But without third party support, there is no question that both the PS3 and 360 would almost instantly fall on their faces.

But obviously, that isn't actually what third parties want, because then they have to compete with Nintendo.

 

What they really mean, I suspect, is that they want a magical platform that has these properties:

100% market penetration
No significant first party competition
Cheap development costs

They make it sound like they're looking out for us, but it seems apparent to me that they just want a world where all the usual financial concerns that plague a developer are removed. 



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