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Nintendo's technology is the most outdated and is right in the area where costs are reduced the most, I think, so every month that goes by it makes sense that their costs reduce drastically. If they can maintain 3DS sales to similar levels of last year, and now that they are making profits on each individual Wii U (and Wii U is selling more) we should see decent profitability this holiday. Furthermore, with high end software like Mario Kart 8, Smash Bros and Pokemon, there is more software profitability. And also Nintendo isn't spending a lot on hardware development as they will in the early and later years of this generation. So I think it'll end up being Nintendo > Sony > Microsoft. Next year is the year I think it will be Sony > Nintendo > Microsoft, as that is when PS4's software should become highly profitable and the after effects of the Vita should be reduced, along with cheaper hardware production costs. This is the first Sony console that doesn't have expensive disc drive technology reducing their profitability.
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