I've seen them pop up on YouTube, both the standard ad and the accolades one. Haven't watched TV much lately but have heard there are ads around.

This Just in Nintendo rarely puts big money in advertising they rely on word of mouth (proper way to stay profitable). Only time the advertise is on made for kid channels(Nick, Disney).

The ads are out there as someone said Adult Swim on Cartoon Network and I think I've seen it on Comedy Central as well. I know I've seen other Nintendo commercials on CC and a bunch of vg ads for PS and XB. I think Nintendo is being smart with their marketing budget and choosing the networks and programs that gamers are likely to watch.

First off, I hate when people say "I haven't seen any ads on TV". If you can accurately say whether or not there are ads on TV, then you're watching too damn much TV. There are like 200 channels. You watch at most two channels (pip) for (I would hope) less than 8 hours a day. So, your sample size is really small.

Secondly, advertising costs money, and that money needs to be well spent. Bayonetta is a hardcore game, so throwing ads on the Big Bang Theory may not offer the most bang for the buck. Targeting adult swim is a better use of funds, as is targeted internet ads.

Now Amiibo on the other hand, should be pimped out everywhere.

They will never grow there new ips if they dont advertise! Amiibos and mario will sell fine without so much advertising dollars,put more in others like splatoon or x to grow the userbase. And if I see plenty of Sunset Overdrive, Cod,The Evil Within and still Destiny ads I'd say I have a good enough sample size to say there not trying that hard! I see alot of play 3DS ads from Nintendo and thats it.

Yeah when I watched adult swim a few days ago, saw the Bayo 2 ad almost every commercial break.