And why not buy it? If you're after Android flagship phone, and it seems there are a lot of people out there that want Android, Xperia Z3 (either big one or Compact) is really great phone with exceptional battery life and build quality - IMO, that alone is enough to swing more than few customers, specially one's dissatisfied with Galaxy phones.

These hard times are gonna continue for probably another year or so at least.  There is so much fat they have to cut off of the company.  I mean why do they have dozens of cheap Smartphone models?  FOCUS ON WHAT YOU DO WELL.   Nobody bought the iPhone  5C because nobody buys an iPhone to save money!

Once the Fat is gone though I expect some decent profits.

Ok so Sony announced they were going to sell x amount of phones. Then they say we arnt going to hit that mark so we are going to reduce it. Then they say we need to reduce the number of different phones we make so they reduce the number again and this comes as a shock to everyone? Fact is if you reduce the number of different types of things you make odds are your going to have less sales. But the key is (hopefully) you become more profitable. Which is what sony needs to focus on. Synergize the company. Reduce the number of unnessisary products they make. And ensure you are selling all of them for profit.

Selling less units isn't bad if they sell the ones giving better margin and cut the bad ones...

And so long Loeb, won't see him complaining about silly things everytime.

Basically this. Sony made too many smartphones that weren't necessary. Also, starting from the Z4, Sony may stop revising the Xperia bi-annually and update annually which will save costs.

Sony is about to lose its foothold on Smartphones the same way they lost the TV and PCs.

It´s destiny will be very close to what happened to Nokia and Motorola.

It isn't that simple, they made investments and estimates based on those reduced product lines (those predictions were insanely high as many here stated at the time they were made), this doesn't magically turn into more profit, it turns into a larger loss as the investments have been made and the returns are far smaller than expected. Sony are woeful when it comes to estimating sales and seem to always go for the most optimistic high end of possibilities, it is a really bad practise as it can make even a relatively good set of numbers look bad and creates business models were over investment occurs.

Nah, that's just what you wish for every night before you go to sleep just so you don't have to downplay the PS4's success anymore. It must be exhausting being you..

Moderated,

-Mr Khan

Just saw this pop up on the stock news, Sony abandoning ps5 research as well?? hopefully not accurate but would not surprise me.
http://www.stuff.co.nz/technology/games/62624124/report-sony-ceases-playstation-5-research.html

As far as graphics go, it seems like we really can't go anywhere else. Perhaps framerates and resolutions. I'm sure they can start it up again whenever though.