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Forums - Sales - Sweden: 2007 Software Sales. Yes, Another Record Year.

BKK2 on 28 February 2008

2007 was a record year for the Swedish game industry with 7,674,829 (+37.3%) PC and Console games sold worth 2.3 Billion kronor ($373m, +31.5%)

Software Units 2007:

PC: 3,660,754 (47.7%)
PS2: 1,726,103 (22.5%)
360: 728,757 (9.5%)
NDS; 435,672 (5.7%)
PS3: 395,022 (5.1%)
WII: 360,371 (4.7%)
PSP: 218,085 (2.8%)
XBX: 83,474 (1.1%)
GBA: 56,916 (0.7%)
GCB: 9,695 (0.1%)
TTL: 7,674,829 (100%)

Software Units 2nd Half 2007:


PC: 2,341,569 (45.5%)
PS2: 1,195,284 (23.2%)
360: 582,484 (11.3%)
PS3: 301,981 (5.9%)
WII: 277,886 (5.4%)
NDS; 262,569 (5.1%)
PSP: 141,972 (2.8%)
XBX: 32,967 (0.6%)
GBA: 6,898 (0.1%)
GCB: ----- (0.0%)
TTL: 5,143,610 (100%)

Software Units 1st Half 2007:


PC: 1,319,165 (52.1%)
PS2: 530,819 (21.0%)
NDS; 173,103 (6.8%)
360: 146,273 (5.8%)
PS3: 93,041 (3.7%)
WII: 82,485 (3.3%)
PSP: 76,113 (3.0%)
XBX: 50,507 (2.0%)
GBA: 50,018 (2.0%)
GCB: 9,695 (0.4%)
TTL: 2,531,219 (100%)

Link with value too
Link



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famousringo on 28 February 2008

It's interesting to me that PC sales look so healthy (dominant even) on these charts while they look so anemic on NA charts that people have to cast about looking for explanations like online distribution or piracy.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
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shaunboulton on 29 February 2008

Looks like PC gaming is owning the swedish market...for now :)



Fabius on 29 February 2008

Most sold games:

Quote:
1. World of Warcraft: The Burning Crusade PC Online 12+ Vivendi Games Blizzard
2. World of Warcraft PC Online 12+ Vivendi Games Blizzard
3. Singstar Svenska hits Schlager PS2 Musik 3+ Nordisk Film Interactive SCEE
4. Counter-Strike 1: Anthology PC Action 16+ Electronic Arts Electronic Arts
5. Singstar Svenska hits PS2 Musik 12+ Nordisk Film Interactive SCEE
6. The Sims 2 Året runt PC Simulator 12+ Electronic Arts Electronic Arts
7. Super Mario Galaxy Wii Plattform 3+ Bergsala Nintendo
8. Halo 3 360 Action 16+ Microsoft Microsoft Game Studios
9. The Sims 2 Jorden Runt PC Simulator 12+ Electronic Arts Electronic Arts
10. Guitar Hero 3: Legends of Rock PS2 Musik 12+ Activision Activision
11. The Sims 2 PC Simulator 7+ Electronic Arts Electronic Arts
12. Call of Duty 4: Modern Warfare PC Action 16+ Activision Activision
13. Battlefield 2 PC Action 16+ Electronic Arts Electronic Arts
14. The Sims 2 H&M Fashion PC Simulator 12+ Electronic Arts Electronic Arts
15. Warcraft III Frozen Throne PC Strategi 12+ Vivendi Games Blizzard
16. FIFA 08 PS2 Sport 3+ Electronic Arts Electronic Arts
17. Warcraft III Reign Of Chaos PC Strategi 12+ Vivendi Games Blizzard
18. Counter-Strike Source PC Action 16+ Electronic Arts Electronic Arts
19. Assassins Creed 360 Action 16+ Ubisoft Ubisoft
20. New Super Mario Bros DS Plattform 3+ Bergsala Nintendo

PC
1. World of Warcraft: Burning Crusade
2. World of Warcraft
3. Counter-Strike 1: Anthology
4. The Sims 2 Året runt
5. The Sims 2 Jorden Runt
6. The Sims 2
7. Call of Duty 4: Modern Warfare
8. Battlefield 2
9. The Sims 2 H&M Fashion
10. Warcraft III Frozen Throne

Playstation 3
1. Motorstorm
2. Assassins Creed
3. Resistance: Fall of Man
4. FIFA 08
5. Call of Duty 4: Modern Warfare
6. Guitar Hero 3: Legends of Rock
7. NHL 08
8. Need for Speed Prostreet
9. Uncharted Drake´s Fortune
10. Ratchet & Clank Tools of Destruction

Wii
1. Super Mario Galaxy
2. Legend of Zelda: The Twilight Princess
3. Wii Play
4. Guitar Hero 3: Legends of Rock
5. Mario & Sonic at the Olympic Games
6. Metroid Prime 3 Corruption
7. Rayman Raving Rabbids
8. Rayman Raving Rabbids 2
9. Mario Party 8
10. Super Paper Mario

PSP
1. Ratchet & Clank: Size Matters
2. Daxter
3. GTA Vice City Stories
4. Tekken Dark Resurrection
5. FIFA 08
6. Need for Speed Underground Rivals
7. The Sims 2 Pets
8. The Simpsons
9. FIFA 07
10. NHL 07

Xbox 360
1. Halo 3
2. Assassins Creed
3. Call of Duty 4: Modern Warfare
4. Guitar Hero 2
5. Guitar Hero 3: Legends of Rock
6. Gears of War
7. FIFA 08
8. Mass Effect
9. Forza Motorsport 2
10. NHL 08

Nintendo DS
1. New Super Mario Bros
2. Legend of Zelda: Phantom Hourglass
3. Pokémon Diamond
4. Pokémon Pearl
5. Mario Kart DS
6. Råttatouille
7. Nintendogs: Dalmatian & Friends
8. Mario Party DS
9. My Sims
10. Final Fantasy III

Most sold divided into genres etc at http://www.dataspelsbranschen.se/ite...pen%202007.pdf

BKK2 on 29 February 2008

Interestingly the Swedish software market is three times bigger than the Finnish market, despite having less than twice the population: $370m V $120m & 7.7m V 2.4m games, 9.2m V 5.3m population.

Together the Swedish & Finnish software market is worth around $500m with 10m games sold.

Does anyone know if any 2007 data was released for Denmark and Norway? I'd like to see how Scandinavia as a whole compares to other major European countries.



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kilik on 29 February 2008

Norway had a 18% increase in 2007. Revenue of _games sold to retailers_ was around 600 million NOK ($115 mill).

Around 60,000 PS3 and 60,000 Wii was sold to retailers by the end of the year. Microsoft Norway wont release their numbers. 600,000 PS2 have been sold. That is almost one in every third home.

Source in Norwegian: http://www.release.no/artikkel.asp?id=5017



BKK2 on 29 February 2008

Yes, I've found the Norwegian data, but not software unit data, just value. The hardware data is only up to November, so with December being the biggest month of the year will actually be substantially higher.

Norwegian Software 2007 (Value):

PS2: NOK 185m (31.2%)
PC: NOK 138m (23.3%)
PS3: NOK 78m (13.1%)
NDS: NOK 69m (11.6%)
360: NOK 56m (9.5%)
WII: NOK 52m (8.8%)
PSP: NOK 11m (1.9%)
GBA: NOK 2m (0.4%)
DVD: NOK 1.5m (0.25%)
GCB: NOK 0.3m (0%)
XBX: NOK 0.1m (0%)

Total: NOK 594m ($114m)

Hardware Units 2007 (30/11/07)

NDS: 68,447
PS3: 57,196
WII: 50,074
PS2: 46,637
PSP: 21,769
GBA: 701
 
Hardware LTD (30/11/07):

PS2: 595,829
PS1: 341,862
GBA: 187,390
N64: 140,017
NDS: 125,589
PSP: 93,066
WII: 57,985
PS3: 57,196
GCB: 46,789
360: 45,000*

Link
*Link



BKK2 on 29 February 2008

So we can't compare by software units, but we can by value.

Sweden: $373m (Pop. 9.2m)
Finland: $123m (Pop. 5.3m)
Norway: $114m (Pop. 4.7m)

Total: $610m (Pop. 19.2m)

It would be tempting to assume Norwegian software units would be similar to Finland, but I would expect software is more expensive in Norway, so Norwegian units might be quite a bit lower than the value suggests.

Still need Danish 2007 figures for a full Scandinavian analysis.



Orochimaru on 01 March 2008

Hey, very nice find BKK2, you´re the man. :D


One Question, what´s GCB?

Game Boy Color?



melbye on 01 March 2008
Orochimaru said:
Hey, very nice find BKK2, you´re the man. :D


One Question, what´s GCB?

Game Boy Color?

I think it's Gamecube