Sony didn't pay for those games, simple as that. Exclusive content isn't given out for free just because a studio sells well on a console. Besides, Sony paid for Far Cry 4 content, stop complaining.

Well the eShop has had about 4 or 5 ubisoft sales in the past year. I'm sure digital sales factor in here, I feel bad for Vita owners, it's like Ubisoft has completely given up on them. 

It actually makes excellent business sense. They need a few of those deals to stimulate sales on a weaker console. Because regardless of the AC deal, that game is still going to sell much much more on PS4, so they split the support. They support Far Cry on PS4, because it is objectively a weaker seller of the two, and by utilizing PS4 superiority will manage to do excellent numbers, and AC will not get hurt by not having that support. 

What jlmurph2 said. "Gratitude" is kind of irrelevant.

You mean that a Wii U release of a single game that was lacking in content compared with the other versions didn't manage to sell strongly against two systems that both launched in the same quarter as that game? I'm shocked!

You have to remember, these are percentages, not raw numbers. Note that in Q2, when Rayman Legends released, Wii U represented a stronger 7% of sales for the quarter... which was probably less, in absolute numbers, than what they sold on Wii U in Q3.

And for some reason Ubisoft still releases games for the Vita. Vita was a percent less then the WiiU last year and yet Ubisoft threatens only Nintendo. Huge double standard BRUH!

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Look at that PS4 and Xbox one difference! No wonder developers are making more games for PS4 than Xbox one