We all know that the PS4/XB1 are basically melons when it comes to simple media playback. With everything kinda put behind one service or the other. So take for instance the only way I can watch movies on my PS4 is to put in a blu-ray movie (honestly can't remmeber when last I even saw one) or download from their store or netflix or insert any other media service here. And the same can pretty much be said about the XB1. So this got me thinking about an alternative distribution model for movies.
Ad supported movie playback
- Firstly, the PS store will have practically every movie ever released to date.
- Now more importantly, as long as you are a PS+ member, every single movie in the store will be FREE. You don't pay a dime for anything. And you have the option to stream or download them. This ssytem can also work even if you aren't a PS+/XBL subscriber since the money is made from the ads and not your subscription status.
- The movies will be DRM'd to the max, basically the only thing that will be capable of playing them will be the console. However, if you opted to download it on the console you can stream it to any connected device.
- While watching any movie, there will be four 15-30sec unobtrusive ad slots that will appear and then disappear somewhere on your screen spread out across the duration of the movie. It will also appear whenever you do things like increase/reduce the volume, pause the movie..etc. Look at the pics below for reference.


- Now from every viewing of any movie, around $1 worth of ad revenue is generated. Think 25c per 15/30sec slot. 4 slots per movie so $1.
- Being that the actual movie download/stream is free to everyone and in 1080p 5.1 surround at least or even 4k..... it basically means everyone will watch way more movies than they ever had. Even digging into older titles just for the hell of it since they aren't paying anything.
- With this, if sony/MS has a combined install base of 150M users at some point, it will actually be possible to have certain movies being watchs by as many as 50-80M people. Which in turn is equivalent to $50-$80M generated ad revenue.
- This will also probably bring an end to piracy as we know it.
- In addition, the system can even let you play pirated movies. you can steal a movie all you want, you will actually be doing sony/ms a favour as they wont have to cover the bandwidth cost for that movie. The system however won't play the movie unless it has a name and release year. Once you play it, the ads still pop up. everybody is happy.
- Something similar can be done for free to play games. Think flash banners in an online lobby, or in fighters while they are announcing the round of a fight.
- Lastly, you can always just pay for the movie if you don't wanna see ads.
So what do you guys think, is something like this feasable and ingenious meaning that the guys that make these decisions are fools to not have tried something like this yet. Or are there some major hurdles and issues I am overlooking. Would something like this be something you are willing to do or support?
edit: added italized point.









