Microsoft: "We're Going to Try to Win That Core Gamer"

TheKoreanGuy

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TheKoreanGuy on 23 June 2014

pokoko said:

MoHasanie said:

pokoko said:
Sure, but why did it take them so long to figure that out?

Maybe they were expecting the casuals to buy loads of X1s for the kinect.

The problem there is that Kinect 1.0 sales had already fallen off a cliff long since. If they'd had some really compelling Kinect software lined up for launch, maybe I could see some logic to their approach, but ... well, we know what happened with that.

The really puzzling thing is that they seeming ignored the core gamer, not for the casual gamer, but for the person who wanted to watch a lot of television and couldn't be bothered to use a remote.

I think that really compelling Kinect software was supposed to be Ryse: Son of Rome but ... well, we know what happened with that.

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Pristine20 on 23 June 2014

Can't disagree with their approach. "Core" gamers are the backbone of the industry

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nitekrawler1285 on 23 June 2014

If this is the core gamer according to NPD there are only 20 million left.

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MoHasanie on 23 June 2014

pokoko said:

The really puzzling thing is that they seeming ignored the core gamer, not for the casual gamer, but for the person who wanted to watch a lot of television and couldn't be bothered to use a remote.

Yeah I have no idea what they were thinking with that. I guess they were getting greedy and thought they could make a machine that can appeal to every sort of person.

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Numberfox on 23 June 2014

What even is a core gamer anyway?

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Blood_Tears on 23 June 2014

Translation: Sony has been going for the core gamer since Feb 2013 and it's working for them so we'll do it too!

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DrDoomz on 23 June 2014

Innovators/Early adaptors (I guess what people call hardcore/core gamers in this industry) statistically compose around more or less 20% of the total market and, while composing only a minor percent of the total market, these early consumers are known to exert a high influence over the majority market in their purchasing choices. Anyone with the most basic of marketing knowhow will know that it is the influence these early adaptors have which is why creating an early market leadership position is so important. Not the direct "feedback". They should have gotten that from the FGD studies prior to the release of their product.

Gotta love the whole M$ feel-good spin on why they are targeting core gamers, tho.

Tho, to be fair, using this initiative to try and win back market goodwill as well as a means of "smoothening" in future updates that normally may or may not have a negative impact on their brand image (Change Management 101, people are more likely to go along with any hard changes you have to do, even the negative ones, for as long as you give them even the illusion of participation in the decision making process) is actually a damned good idea.

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coolguy on 23 June 2014

Ps4 won the core gamer over

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Kresnik on 23 June 2014

TheKoreanGuy said:

I think that really compelling Kinect software was supposed to be Ryse: Son of Rome but ... well, we know what happened with that.

Probably a smart move though. Motion-controlled games + that audience don't seem to go well. Stuff like Fable: The Journey & Sorcery which were aimed at it were sales disasters.

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