Microsoft basically promised everything they were doing won't ever change (DRMs, Kinect, always online, etc...)
There has been a first 180. Some people were upset, but the vast majority was actually satified.
But then, after repeating Kinect won't go away, that it's a part of the Xbox One system, and saying it made it worth 500$, they just throw it away like it's garbage ("Oh you paid 500$ for our lies ? Like we care !"). And worse, they make the Xbox One 399$, the exact same price as the PS4. For a weaker hardware with NO EXCUSE for the price this time, with Kinect gone.
That wins the prize for me. And just add the "You want an offline device ? Keep your 360" and the "More people are buying PS4 because Xbox users are more satisfied with their 360" and it's just perfect.
Both Sony 2006 and MS 2013/2014 were stupid AND arrogant. But in my honest opinion, Microsoft wins. It's a close call, but still.