By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Gaming - Did Microsoft just do what Nintendo was too afraid to do?

VitroBahllee said:
spurgeonryan said:

According to threads all over this site, the price of the X1 is dropping like Nintendos stock price.

After the 3DS price incident, Nintendo seemed to lose its nerve and left the Wii U price alone. But Microsoft saw a problem and fixed it. Is it that simple?


Good point. The thing that bothers me is Nintendo could have afforded to drop the price in order to maintain success. Maybe they saw how slowly they were able to make games and how quickly 3rd party support dropped off and concluded that being successful this gen would have put pressure on them to produce software they weren't prepared to live up to.

 

I own a Wii U and I am just trying to make sense of their strategy.

There are quite a lot of reason to not drop the price:

- you take a major financial blow. A 100$ drop is 1 billion $ of loss for every 10 millions console. An other way to say it is that for every user you sell with such a drop price you will make little or not profit for years. A more little price drop will give more little results but less financial blow. Moneywise, MS has 3 advantages : sale products other than games (VOD, applications, etc.), have a constant stream of money from the Live service, more money as a company. It makes sense to wait for a new cheaper SKU, that's what Sony did (cheaper PS3 without BC, etc., then a slim version).

- you estimate it would not change so much even with a lower price (Dreamcast, but also at some point the Gamecube) or worst will damage the product reputation (client trust, doom threads !).  They could be waiting for a game like MK8. See how the game impact sale, and anyway take the maximum of money at current prices. That's what MS did with Titanfall. Or they could go for a N64 approach, with a little but profitable market.

- You prefer to invest money on other things more profitable like 3DS, or game development. 

- You can't spend this money. Angry shareholders, need to show profit this year, or no money. For the latter, Nintendo do have money, but within 2 years they already used half what they saved in 100 years, as far as I can trust and read the cash flow tab here. It's important to note that the usable part of the cash flow is the free cash flow, and I don't think we can know what percentage it is for Nintendo. It's still a situation a lot better than Sony (or xbox if it had separated cash flows and results), but Nintendo is well aware that lot of companies just spent every penny of their huge treasure without result (any successfull and dead for hardware companies like Atari, Commodore, Sega), and that it took only a few years and mostly one single failed product.



Around the Network
Asriel said:

Microsoft's apparent cuts are nowhere near as drastic as 3DS's price cuts. 3DS's cuts were 25% to 33% globally, Microsoft so far in the UK and apparently US has cut the price by less than 10% and 10%. Microsoft have not responded anywhere as aggressively as Nintendo did when 3DS underperformed.

As for the context of Wii U/Xbox One, let's think about that. Microsoft have bigger pockets than Nintendo, but they can also ill afford Xbox One to seriously under-perform. As a corporation, Microsoft are moving away from serving the consumer entertainment sector and back towards serving the business sector. Xbox One doesn't fit with Microsoft's wider direction, so any weakness in that division could see Xbox jettisoned. Microsoft need Xbox One to remain competitive if they are to continue to invest in the videogame market and Xbox brand.

Despite the comparatively weaker financial position that prevented Nintendo from cutting Wii U's price aggressively and rapidly, Nintendo are paradoxically more able to survive the failure of one home console than Microsoft are. Failure for Xbox One represents a failure of Microsoft's vision for home entertainment. Failure for Nintendo represents the failure of one device to chime with the market. In this regard, Nintendo's mentality is more like that of the toy company they used to be before entering the videogame market. If a product fails, launch a different product. If Xbox One fails, Microsoft's wider vision for that division and that market has failed.

Wii U is obviously an embarrassing and serious failure for Nintendo, but it doesn't completely undermine the momentum and structures that have served Nintendo for thirty years. Wii U still leaves Nintendo as a company making hardware on which they sell software, whereas a seriously under-performing Xbox One is one venture amongst many Microsoft invests in, which would draw serious questions around continued investment in that one venture. While it would be tempting to argue that Nintendo should go smartphone or software only, both paths are fraught with serious risks (smartphone development is seriously crowded and Nintendo will have watched Sega's post-hardware decline very closely) and the rewards aren't as great as Nintendo nailing their own hardware-led, exclusive software approach. In short, Wii U is a failure, but not one that sinks Nintendo's prospects as a videogames manufacturer, the only field on which Nintendo currently competes. Xbox One's failure would undermine Microsoft's position as a hardware manufacturer because of the variety of fields in which they compete.

Finally, Nintendo's aggressive move with 3DS was necessary because Nintendo were in serious risk of completely losing the market that has kept them afloat through immensely difficult periods in their past. If 3DS had not been rescued through such aggressive actions on Nintendo's part, Nintendo would be in serious, existential trouble right now.

In short, your analogy is deeply flawed. Microsoft are not Nintendo, and 3DS, Wii U and Xbox One all compete in the videogames market under markedly different circumstances. So no, it's not that simple.

This post was too good for the thread it was in. 





Tag (courtesy of fkusumot): "Please feel free -- nay, I encourage you -- to offer rebuttal."
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
My advice to fanboys: Brag about stuff that's true, not about stuff that's false. Predict stuff that's likely, not stuff that's unlikely. You will be happier, and we will be happier.

"Everyone is entitled to his own opinion, but not his own facts." - Sen. Pat Moynihan
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
The old smileys: ; - ) : - ) : - ( : - P : - D : - # ( c ) ( k ) ( y ) If anyone knows the shortcut for , let me know!
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
I have the most epic death scene ever in VGChartz Mafia.  Thanks WordsofWisdom!