"And it turns out it was a breakout year for Google Play Games," he continued, calling it the "fastest-growing mobile gaming network in history." Google says that three in four Android users are now playing games, which makes for a huge audience of gamers on the platform, considering that Google surpassed 1 billion total activations of Android devices last September.
According to Hartrell, developers are indicating to Google that they're now seeing longer play sessions and "higher monetization rates" on Google Play. "And as a side note, more broadly on Google Play, we paid out more than four times as much money to developers in 2013 than we did in 2012," he added, referring to developers of all apps, not just games.
Google Play game services, Google's cross-platform software development kit (SDK) for game makers, will now allow developers to build "game gifts" into their titles. Players can use game gifts to send in-game items to friends in their Google Plus circles, a feature that should improve engagement. Developers will also be better able to measure that engagement with Play Games statistics on the Google Play developer console. Hartrell referred to those stats as "easy-effort game analytics" with data on daily active users, leaderboard performance and more.
In addition, Google is adding iOS support for multiplayer gaming in Google Play game services, including multiplayer invite functionality in the Play Games app, which will allow for both turn-based and real-time multiplayer action across Android and iOS. An update to the Unity plugin in game services will bring in cross-platform multiplayer support, and Google is also introducing a C++ SDK that will support leaderboards and achievements in its initial incarnation. On the monetization side, Google is integrating Google Analytics directly into AdMob, the company's mobile advertising platform, and giving developers the ability to create specific ads to encourage in-app purchases.

















