Pachter is annoying, but he's hardly a villain. I think he enjoys his celebrity a bit too much, and he revels in the controversy he causes, but he's probably good at what he does, despite some spectacularly wrong prognostications.
Keighley, conversely, represents a much more insidious element of the video game industry. He's a journalist turned huckster who symbolizes the incestuous relationship between media and publishers/advertisers.










