Kaz Hirai’s passionate CES keynote drove home Sony‘s ambition to deliver the “WOW” as a corporate philosophy. Today, the company has officially unveiled their new integrated brand campaign, One Sony “BE MOVED“. The core of this campaign is focused on unifying electronics, Sony Computer Entertainment, Sony Pictures Entertainment, Sony Music and Sony Mobile.
The campaign is set to feature a number of stories and interviews with Sony engineers that highlight the innovative products they’ve helped to develop. PlayStation is a large focus of the campaign. There’s a dedicated “PlayStation” menu wherein all PS products are outlined, and there’s also a great piece on Sony’s dedication to the PlayStation brand,
We believe that video games are an art form and those who create them, artists. For this reason, Sony gave game designers early prototypes of controllers so they could give our engineers input. The result is DUALSHOCK 4, a controller built with the game first in mind.
The company will likely elaborate further on how they plan to unify their portfolio for the consumer, but the site is undoubtedly a huge step forward for Sony’s future aspirations.
http://www.igameresponsibly.com/2014/01/13/sony-officially-launches-one-sony-moved-campaign/
