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Forums - Microsoft - Pachter: Microsoft could reduce Xbox One price "faster than forecasted"

Why ditch kinnect? It is what sets Xbox one apart from PS4. You just want the same systems? Ilike that each system has their own selling point.



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Think Sony will have another price cut wave come fall 2014

12 GB PS3, $149
160/250/500 GB PS3 $199
500GB PS4 $349
New 1TB PS4 $399

Xbox as well:
Kinect Xbox One: $399
New Kinectless Xbox One :$299
Xbox 360 : $149



S.T.A.G.E. said:
vivster said:
I never understood why a massive price drop for the X1 is so hard of a possibility? I mean MS has a lot more cash than Sony to sell the console for a loss. I wouldn't be surprised if it got cut a 100$ without dropping the kinect in the near future. Especially when Microsoft sees how far they are behind by the end of Spring.


Microsoft doesn't like to be behind Sony. They came into the industry to throw Sony off their hinges, not to take risks in truly taking over the living room. They'll throw out the Kinect if worse comes to worse to get back into the fight with Sony. Look what they did in Europe once they heard about Sony's preorders. They gave everyone of the day one Xbox One owners free Fifa 14. If you haven't noticed how Microsoft has been reacting to everything Sony does since February 2013 you've been ignoring a couple things. What Sony does matters. If it wasn't for Sony most Xbox owners would have to accept that they had to play a DRM locked console.

Are you sure you meant to reply to me? Because I agree with everything you said.

I'm just asking why everyone is saying that they need to drop kinect to drop the price. If cornered by Sony I think they are very well capable of dropping the price by $100 without sacrificing kinect for it.



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Train wreck said:
Think Sony will have another price cut wave come fall 2014

12 GB PS3, $149
160/250/500 GB PS3 $199
500GB PS4 $349
New 1TB PS4 $399

Xbox as well:
Kinect Xbox One: $399
New Kinectless Xbox One :$299
Xbox 360 : $149

I don't see MS cutting the price by that much.



Train wreck said:
Think Sony will have another price cut wave come fall 2014

12 GB PS3, $149
160/250/500 GB PS3 $199
500GB PS4 $349
New 1TB PS4 $399

Xbox as well:
Kinect Xbox One: $399
New Kinectless Xbox One :$299
Xbox 360 : $149


That is an extremely optimistic price point for Xbox One. I think a price cut in the neighborhood of $25-50 is more likely. I'm rather certain that MS no longer wants Xbox to be a loss leader if they can avoid -- especially under the direction of a new CEO very much under pressure to deliver shareholder value.



I predict NX launches in 2017 - not 2016

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vivster said:
S.T.A.G.E. said:
vivster said:
I never understood why a massive price drop for the X1 is so hard of a possibility? I mean MS has a lot more cash than Sony to sell the console for a loss. I wouldn't be surprised if it got cut a 100$ without dropping the kinect in the near future. Especially when Microsoft sees how far they are behind by the end of Spring.


Microsoft doesn't like to be behind Sony. They came into the industry to throw Sony off their hinges, not to take risks in truly taking over the living room. They'll throw out the Kinect if worse comes to worse to get back into the fight with Sony. Look what they did in Europe once they heard about Sony's preorders. They gave everyone of the day one Xbox One owners free Fifa 14. If you haven't noticed how Microsoft has been reacting to everything Sony does since February 2013 you've been ignoring a couple things. What Sony does matters. If it wasn't for Sony most Xbox owners would have to accept that they had to play a DRM locked console.

Are you sure you meant to reply to me? Because I agree with everything you said.

I'm just asking why everyone is saying that they need to drop kinect to drop the price. If cornered by Sony I think they are very well capable of dropping the price by $100 without sacrificing kinect for it.


Microsoft lied about the Xbox not being able to work without the Kinect in the first place. Microsoft then admitted it wasn't true and said the Kinect is still essential so they still bundled it. This confused gaming reporters (seriously, you can look this up). Soon after everyone finds out the Kinect works but still wasn't essential enough to bundled. Microsoft didn't need to force that upon consumers. I think they are just trying to profit on the hardware and then they'll drop it. They don't trust consumers to willingly accept the second iteration od the Kinect so they are creating artificial demand. America is their home turf and if the Xbox One drops in price it will sell like hot cakes. The Xbox One hardware will not profit faster than the Kinect will. They will drop the Kinect. They will have to if staying in the race with Sony is important to them and from their actions thats definitely the case.



DerNebel said:
DirtyP2002 said:
DerNebel said:
kirby007 said:
they make money on each console.. they could have dropped the price at launch, so how is this faster then forcasted

http://www.theregister.co.uk/2013/11/27/xbox_one_price_brings_loss_to_microsoft/


LoL, what a shitty article

 

No, the Xbox One hardware is profitable at launch, the profit is a small one though.

http://news.cnet.com/8301-10805_3-57613758-75/microsoft-squeezes-little-profit-out-of-each-xbox-one/
http://www.gamesindustry.biz/articles/2013-09-05-xbox-one-will-be-break-even-or-profit-making-from-launch
http://www.slightlyqualified.com/microsoft-claims-xbox-one-will-be-break-even-or-profitable-on-launch

Ah, whatever :D

I was wrong. Didn't read the article right, they make a couple dollars on each console.

That doesn't factor in marketing, distribution and warehousing costs. As well as the R&D costs. As always, the Xbox loses MS money and no one seems to notice.



I predict NX launches in 2017 - not 2016

fleischr said:
DerNebel said:
DirtyP2002 said:
DerNebel said:
kirby007 said:
they make money on each console.. they could have dropped the price at launch, so how is this faster then forcasted

http://www.theregister.co.uk/2013/11/27/xbox_one_price_brings_loss_to_microsoft/


LoL, what a shitty article

 

No, the Xbox One hardware is profitable at launch, the profit is a small one though.

http://news.cnet.com/8301-10805_3-57613758-75/microsoft-squeezes-little-profit-out-of-each-xbox-one/
http://www.gamesindustry.biz/articles/2013-09-05-xbox-one-will-be-break-even-or-profit-making-from-launch
http://www.slightlyqualified.com/microsoft-claims-xbox-one-will-be-break-even-or-profitable-on-launch

Ah, whatever :D

I was wrong. Didn't read the article right, they make a couple dollars on each console.

That doesn't factor in marketing, distribution and warehousing costs. As well as the R&D costs. As always, the Xbox loses MS money and no one seems to notice.

I only agree on distribution costs, rest doesn't make a single xbox more expensive



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S.T.A.G.E. said:
vivster said:
S.T.A.G.E. said:
vivster said:
I never understood why a massive price drop for the X1 is so hard of a possibility? I mean MS has a lot more cash than Sony to sell the console for a loss. I wouldn't be surprised if it got cut a 100$ without dropping the kinect in the near future. Especially when Microsoft sees how far they are behind by the end of Spring.


Microsoft doesn't like to be behind Sony. They came into the industry to throw Sony off their hinges, not to take risks in truly taking over the living room. They'll throw out the Kinect if worse comes to worse to get back into the fight with Sony. Look what they did in Europe once they heard about Sony's preorders. They gave everyone of the day one Xbox One owners free Fifa 14. If you haven't noticed how Microsoft has been reacting to everything Sony does since February 2013 you've been ignoring a couple things. What Sony does matters. If it wasn't for Sony most Xbox owners would have to accept that they had to play a DRM locked console.

Are you sure you meant to reply to me? Because I agree with everything you said.

I'm just asking why everyone is saying that they need to drop kinect to drop the price. If cornered by Sony I think they are very well capable of dropping the price by $100 without sacrificing kinect for it.


Microsoft lied about the Xbox not being able to work without the Kinect in the first place. Microsoft then admitted it wasn't true and said the Kinect is still essential so they still bundled it. This confused gaming reporters (seriously, you can look this up). Soon after everyone finds out the Kinect works but still wasn't essential enough to bundled. Microsoft didn't need to force that upon consumers. I think they are just trying to profit on the hardware and then they'll drop it. They don't trust consumers to willingly accept the second iteration od the Kinect so they are creating artificial demand. America is their home turf and if the Xbox One drops in price it will sell like hot cakes.

Again everything you said is correct but if they drop the price without dropping kinect they will be in a much better position.

If they drop kinect this will have at least 2 adverse effects. First the kinect might not be a $100 dollar value but it has some value and it is one of the few things giving the X1 an edge against the PS4. If they drop kinect and the price to PS4 levels their console will be under a lot more scrutiny for having even less to stand out and 2 consoles for the same price are easier to compare. You don't need to do much research to see that the PS4 is the better value even with the same price.

Second they will once again confuse the customers. Even though it is out in the open that X1 works fine without kinect it would be mixed messages again after they advertised it so heavily with the kinect. A lot of the advertised functions of the X1 wouldn't work without kinect.

Then again the dropped price will probably make up for those two.



If you demand respect or gratitude for your volunteer work, you're doing volunteering wrong.

I don't know why people are worried about whether Microsoft or Sony is making $5 or losing $5 on each console manufactured right now, as though they didn't have other costs involved. With shipping and advertising costs, both are losing a good deal of money per unit. That's actually alright, though, as no one expects them to turn a profit right away. As long as sales are strong, the outlook is good.

Personally, if turnover is good until the end of the year, I don't see Microsoft going with a price cut yet. I think it's more likely that they'll go with their traditional holiday instant rebates program. A price cut would just keep them in the red that much longer. I can't see them being fine with that unless sales are sluggish.

Sony will go even longer, especially if they hold the most market-share.

Part of me thinks the last-gen dog-fighting is going to be less severe this gen, with both Sony and Microsoft trying harder to turn a profit from their gaming divisions.