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Forums - Gaming - Best Buy Stores to Open Early to Tap PlayStation, Xbox Demand

Best Buy Co. (BBY:US) Chief Executive Officer Hubert Joly wants to ring up sales tied to the PlayStation 4 and Xbox One even before the new game consoles go on sale.

The world’s largest consumer-electronics retailer will open most of its approximately 1,050 U.S. stores as early as 10 p.m. on Nov. 14, before Sony Corp. (6758) starts selling the PlayStation 4 in North America, Chris Koller, Best Buy’s vice president of gaming, said in an interview yesterday. The stores also will open early when Microsoft Corp. (MSFT:US)’s Xbox One goes on sale Nov. 22.

Best Buy is trying to reverse a slide in entertainment sales caused in part by aging gaming systems and competition from Amazon.com Inc. (AMZN:US) and Wal-Mart Stores Inc. (WMT:US) Joly, 54, is betting that customers who otherwise would wait in line outside of Best Buy stores will instead linger inside and grab gaming accessories.

“This is the first time we’ve ever done this,” Koller said by telephone from Richfield, Minnesota, where Best Buy is based. “Everybody will be able to come in and get everything they want to go with the console.”

Best Buy is informing employees about plans for selling the consoles and posting information online for consumers today.

 

http://www.businessweek.com/news/2013-11-01/best-buy-stores-to-open-early-to-tap-playstation-xbox-demand







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Cant blame them. PS4 and Xbox One are hot products. They want to sell as much as they can.



This is really common with new games, but it might get a bit rowdier in this situation. Some kids gonna buy the system and shove people out of the way as he runs home.



Hang on, so it's going to open doors at 10pm, but only start selling the consoles at 12?

So they just think people are going to stand there any buy extra games I guess



They want people to buy games and accessories so they can put in their cars and while they stand in line to get their consoles, the parking lot will be a free for all for thieves to break into. Some dummies might even leave their doors open.







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Munkeh111 said:
Hang on, so it's going to open doors at 10pm, but only start selling the consoles at 12?

So they just think people are going to stand there any buy extra games I guess


They sell the systems early, but have guards at the door making sure you don't leave.



pbroy said:
They want people to buy games and accessories so they can put in their cars and while they stand in line to get their consoles, the parking lot will be a free for all for thieves to break into. Some dummies might even leave their doors open.

Spoken from experience?