Per the article on  Kotaku  :

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Do you feel that the Xbox One’s bold, clean design is just a little bit too austere? Ever wish it could be livened up by some shiny green soft-drink branding? Well then!  

The above photo was tweeted by the media rep for Hendrick Motorsports, who field Nascar driver Dale Earnhardt, Jr. She describes it as “the new @mtn_dew Xbox One game console,” which may or may not mean that there’s more than one of these things in the world. It’s branded with Earnhardt Jr.’s car number, 88, along with his signature.

The custom box is tied to a Dew and Doritos-sponsored contest giving away new consoles to those who have codes from soft-drink and corn chip packages. The contest page doesn’t specify whether or not winners will get Xbox Ones that looks like this, or regular consoles.

This isn’t the first time Microsoft has added Dew-themed branding to an Xbox. As it happens, when I was down at E3 this year, I swung by the Video game History Museum exhibit and snapped a shot of this Slimer-green original Xbox:

I personally really like the actual look of the Xbox One, but this sure is a… um… compelling alternate look for the console. I wonder if there’s a matching Doritos-themed Kinect.

That looks terrible. I don't care if I am a Dale Earnhardt Jr. fan or not.

I agree, kind of ugly, only I think the reason is the Earnhardt stuff.

They should have at least had the image from the top merge into the faceplate. Why would they decide to have everything clash like that? Also, why is the top right vent black? Could they really not just give it a green color or just have one image across the entire thing?

Whoever designed this thing shouldn't even be in that position. It should have been one image that stretched across the top and moved it's way across the faceplate. Would have still worked well if they used an image across the venting, venting slots be damned.

Terrible, just terrible.

I would buy something like this. (a little bit more professional and less "cheap photoshop" of course)

Can't believe someone actually approved that design

ummm... ewww

They could've just done a nice green and it would've looked better.

Looks absolutely amazing. It doesn't matter what you paint the Xbox One the end result will always be beautiful.

This is a joke, right? Please tell me this is satire.

Maybe if it was Code Red, I'd take it. But that Original Xbox looks sweet.