Dude what the hell are you telling these people? Jeez.
Gah if there is one thing I hate about publishers and other devs these day its the whole why bother attitude.
Its like the industry up and went and forgot what they are about. Managing your consumer base and providing them with compelling entertainment that resonates with that audience. That's how you get the sales, that's how you get the money. You BOTHER with putting EFFORT in to build up a RAPPORT with your AUDIENCE.
But no its all about the money and whether you have enough of it. Reeks of fear.
Instead of pissing in your pants every time a game underpreforms, perhaps understand as to why it is so, dont run off and do the same shit over and over again with another series/franchise. Options people.
They've lost their focus. Concentrate on what will make you succesful, instead of running from failure,while fighting to tread water in a rip current. Y'all have to take responsibility for what you do, what you make and manage your assets with that in mind. Bleeding cash left and right the lot of you.