It seems to me that historically we have a higher percentage of exclusives as top selling games because those games usually tend to be high profile, often first party titles that get toted as system sellers. Obviously Nintendo titles are exclusives and are pretty much always the top titles on their respective systems – comprising a large number of the top selling games of all time.
In addition, during the PS1 and PS2 eras with both consoles handedly outselling their competitors it wasn’t too difficult for a game to be exclusive to one of those platforms and see phenomenal sales. Again it usually goes back to the high profile of exclusive titles – exclusives sell systems because they’re what that system offers that their competitors can’t.
Looking back on it I do think history plays quite a role in how those exclusives where able to garner the attention they did. In the current environment it seems we’re at an interesting situation where Wii titles generally tend to be exclusives due to the nature of the system whereas the PS3 and X360 are comparatively similar and thus it may “make sense” to multiplatform those titles. This is especially true since right now PS3 + 360 is a larger user base than the Wii. Thus a PS3/360 multiplatform is not a bad decision at all when aiming at those audiences and trying to make a return on the more substantial investment those games require. However, with the Wii distancing itself from its competitors it’ll be interesting to see what happens as Wii exclusive becomes more and more appealing vs. a PS3/360 multiplatform.
Again I think it comes around to how high profile the title is in the end. I can’t really recall a time when we’ve had too many multiplatform titles with the profiles of COD4, Assassin’s Creed and the upcoming GTAIV. Meanwhile many of the most talked about titles remain exclusives as each company tries to sell their console. I do think it’s interesting though with Microsoft treating it as a victory to get former PlayStation exclusives onto their system – thus attaining a rough parity in terms of games. Again this is a kind of historical context I think it’s important to keep in mind when viewing these issues.







