Beta test is a common term now a days. Probably not so much with your over 40 crowd. But gamers know what it means. IF you inclined to hate a company or even just dislike a company or its products, it won't matter what the words are on the ad. It will all be bad to you. They don't advertise for you anyway, as you are already in the "no" column. They advertise for the people who aren't the core group of gamers.

I could care less what you believe...............It is just a terrible ad. Sony has some terrible ones to (PS3 baaby commercial LOL). A bad ad is a bad ad period. In fact, I am a harsh critic of sony's marketing, it has been terrible at times. better the lst few years but they have a bad history from their marketing.

This is a bad ad no matter who did it.

I don't know why people have to get so defensive about their platform of choice...

I prefer Sony.. I don't hide the fact, but when they do something stupid I will say so..., but ultimately i am a gamer... even though you might not know from all my rushed writing posts, but I am also an author... and guess what, it's a bad ad. No trolling from me. As a writer, I am being objective and saying... it's a bad ad.

You can continue to say it's a great ad, that's fine, but I disagree.

everything aside how horrible is it if everyone goes all raging over it?
ins't that the main purpose of advertisement

If you didn't care what I believe, why did you give an example? 

I am sure that you don't really care what I believe, as I don't care what you believe.  Just had to point that out.  A bad comment is a bad comment period.

Judging an add in a forum thread that is aout the ad is a bad comment? Translation, I don;t agree with you so it's bad? OK champ. It's a bad ad.

Not seen anyone raging about it, just seen a couple of people getting a bit bent out of place that it's being mentioned.

It's not a big deal, just a bad ad. 

In terms of marketing... making people say it's a bad ad/discussion is not the idea of an advertisement... An ad is to inform, excite, promote and to get people to buy. The Name/Console image/Style does the first lot, but the tagline does nothing to help sell the product. Taglines are very important to making it catchy/interesting.

does this ad create awareness for the xbox one?

Seeing as it says "TESTED" as in already happened they won't keep doing it in the future.

I could put a turd on a poster and it might create some awareness, doesn't make it a good ad, it is a terrible heading.