Twisted Metal for the PS3 here we come!
1: Stop making shooters. Please. You're not Valve or Free Radical.
2: Stop trying to force photo-realism down my throat until you can get out of the uncanny valley. Work on style and presentation instead of just pixels and bloom.
3: Try something weird and new, and hope we like it.
You'll cut costs way more than you cut revenue, and thus increase profit.