The way i look at is. Killer Instinct, Journey, Castle Crasher, Minecraft, Limbo, etc didnt get advertising by some big company either. I mean KI is a direct first party title and you didnt see ads on tv or ads before youtube videos etc

Most of these games was pushed by the developers who made the game whether it be by going to game conventions, trailers on youtube, etc Then others got great reviews and good word of mouth. Then some had youtubers backing them up.

Whatever you say scrub. Your world, I just live in it. 

lol! Gotta love Kamiya  

Edit: Forgot my jk Noble :( 

Kamiya also complained about Nintendo changing Bayo 2 cover art, If the ScaleBound thing really bothers him then he should just tell Phil Spencer.

He's kinda always like that, lol. 

Like Ice said, if he cared that much, he should show off his own ideas for the art for Scalebound. 

MS advertisement is bad but D4 would sell very low even with a lot of advertisement which would absolutely not justify the costs for a bigger marketing campaign. D4 is simply one of these games which has to sell because of word of mouth like many many other digital only games do as well even with nobody behind them financially and if D4 won't sell well even if it doesn't really have much competition on the XBO marketplace then people are simply not interested in this game.

Those who say "I've never heard about this game" can't be really potential customers since you hear about games like D4 if you like games like that even if nobody ever helps to promote it. It's not a mainstream game for people who only get their information from ads.

Talking about Ori I see MS talking about and showing it all the time. If on twitter, on their stages, at Gamescom or whatever...Just don't expect to get TV commercials for that game.

Games like Forza Horizon 2 are another story, MS will probably fail once again with commercials for their next big game even if these games should get big campaigns to sell consoles.

I'd like to see it! Maybe it's more colorful! :P

For some strange reason this game came to mind

Nicely said dude! I can understand that reasoning behind D4, I actually never saw many ads on the Xbox dashboard, others said they have though. 

They have showed a lot about Ori, and it's been recieved with positive reception from like Gamesom and other outlets. I do hope it does well though, but like you said I don't see them putting out ads for it. I just don't want them to do a "it's out tomorrow" kind of thing. 

Nice to see them get called out about Forza though. I fear Sunset will face a similiar, but worse fate... I'd think they'd get something for MCC though... What are your thoughts on the reasons for not advertising Forza a lot though? Too arragant? Don't think it's worth it? 

Well, didn't watch TV the last two days so that they could have Forza commercials (and if not now then in a few days). No clue to be honest, was just saying that they probably will fail with it but I may be wrong (hopefully). I mean, they couldn't even manage to get some decent Titanfall advertisement out in Germany...

There are Fifa ads right now but I already said here that they totally miss to do it like Sony and promote the exclusive content much better. Not sure why they even pay for it and not sure how they can't see how Sony does it to let people believe games like Destiny are only on PS because of the smart commercials.

MCC and COD will get a decent campaign here, I'm pretty sure about that (at least Halo 4 and the last CoD games got decent campaigns). Sunset Overdrive probably not...

Fair point

Maybe the budget has been cut. Pick and choose how much goes into what game. I'm with Jay though advertise it yourself. YouTube and Twitter the shit out of it. I'm sure they had to have known when the game was getting released. How was it a surprise to them?