In a memo given to GameStop stores this morning, Sony has given the go ahead to take an unlimited amount of preorders for the PlayStation 4.
Here is the information GameStop stores received today.
1. PS4 Reservation New Information
Starting now, through this weekend and until further notice, Sony has allowed us to take unlimited preorders beyond your current allotments. In other-words, the flood gates are open for PS4 system reserves, we will let you know when to stop preordering based on limited quantities.
A source gave us this information and has been verified with a second source. We've been told that many GameStop locations weren't close to fulfilling their PS4 preorders due to a high allocation count. One store was cited to have initially 24 PS4's allocated for preorders, which then increased to 138 systems throughout the week. Currently that location has 66 preorders for the PS4. In contrast with the Xbox One, there's 12 preoders with an allocation of 18.
Last week, Andrew House, CEO of Sony Computer Entertainment, told The Wall Street Journal that "demand may outstrip supply," after Sony raised their internal sales projections for the next-gen console. Jack Tretton from Sony was told by GameStop executives that the chain would buy "every single unit" that Sony can produce if they could.
According to this leaked memo, it seems like GameStop may just be doing that. Either Sony has just given GameStop a huge supply of PS4 systems or this is a push to fulfill their previous allocation numbers. Either way, this seems like out of the norm for a console that is expected to be in short supply.
The PlayStation 4 and Xbox One will release this holiday season.
http://www.gametrailers.com/side-mission/55039/sony-to-gamestop-the-flood-gates-are-open-for-ps4-system-reserves
