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Forums - Microsoft - Xbox One's E3 showing "very unprofessionally done," says Molyneux

"This is me, purely as a consumer - it seemed to me like two frat houses," he remarked about Sony and Microsoft. "It's like 'oh you've done that, so we'll do this.' They are kind of defining each other's strategy. I think Sony changed its strategy because of what Microsoft did and Microsoft changed its strategy due to what Sony did. Me, as a consumer, I don't give a shit. What I give a shit about really is the games, whether the launch titles are something I'm going to invest 500 bucks in, or 400 bucks for Sony."

"I just think it was very unprofessionally done. There was one message from one Phil and then another message from another Phil," Molyneux continued, referring to Phil Spencer and Phil Harrison, "and they seemed to be kind of shooting from the hip. Always online is simple for me. As a consumer, just show me why I should be always online and I'll be happy with it. At the moment, it just means game sale authentication. I don't want that. But if there's some way you can give a huge benefit for the consumer, and make the message super clear, [it would be accepted]."

"Right now it's not very clear; it went from once every 24 hours to not at all to all the time, and I got very confused by it. They just need to be very clear, focus on the benefits, and after a while, we'll be in the same place as this," he said, pointing to a smartphone. "This has to be always online and we didn't have to think about it. Things like Clash of Clans is always online, and I don't mind, I don't care, I just enjoy playing Clash of Clans. So I think it's a little hiccup in the industry. I think consumers are being spun up by things like Twitter and Facebook."

"We need, as an industry, to be super clear to our consumers, and when you're at E3 you kind of forget about consumers for a while. It just seems to be all about the show."

"I do worry sometimes when I come to E3, especially this E3, I worry just how much we're pushing the industry forward. It's not about the indies and - I'm probably going to get into trouble for saying this - it's not about bringing new people and consumers into the game industry. It's about pleasing existing gamers," Molyneux commented. "The whole design of the consoles is about pleasing existing gamers, and actually what Microsoft did was they went from the first press conference and they kind of lost their nerve a bit, and they said, 'Oh crikey, we better just nail the core consumers.' I don't know whether that vision of how to interact with our audience is the right vision, to say we're all about core, that's who our audience is, we know how many Call of Dutys we're going to sell."

"If we look at [the industry's] 10-year future or 20-year future, if we still continue to be inward looking rather than outward looking, I worry about it. That's why I think the indies, myself included, [have to push games forward]. We should be appealing to new audiences, we should be using this insane, crazy tech in a completely different, game-changing way, so these huge corporations turn around and say, 'you know what, maybe we should look at that software'."

""We're not truly exciting our audience. We're not realizing that there are many more gamers out there that love relaxation based gaming," Molyneux said. "This show is all about adrenaline based gaming, but there are tens of millions of people that love gaming because they can relax. There's nothing... there's not a single title in that show about relaxation based gaming."

"Hollywood has this problem as well. The most memorable films aren't the special effects driven films - we're kind of bored with it - the most memorable films are when they take a character like Batman and make him vulnerable and real and it's all about his character and why he's like that. It's going to be interesting to see what they do with Man of Steel, because it has to be more than special effects. We [the games industry] have to make that leap. I think Hollywood has started to make that leap, especially with television. If Breaking Bad was done 20 years ago it would probably be all about shooting people, but it's all about the characters and their exploration. We've got to make that leap in this industry now," he continued

"I deeply care about this industry and I do worry about it. I'm not saying I have any of the answers but I just feel we have been in an amazingly easy world for a long time where we've got fans and core gamers that we've been unbelievably abusive to and if we're not careful we're going to lose the belief of those people."

"That should define us, and if the hardware manufacturers embrace that, and encourage that, which they can do, then great things can happen," Molyneux said, adding, "I think it's a shocking realization that the valuation of companies like GungHo and Supercell and even Mojang far exceed the valuations of any of the smaller teams or in-house teams in this [console] industry. You're talking about GungHo, based on two principal games, being worth more than the market valuations of EA and Zynga put together. And they've only released Puzzle & Dragons in one territory. That's where an incredible amount of excitement is happening. And we're totally oblivious to that [as an industry]."

http://www.gamesindustry.biz/articles/2013-06-12-xbox-ones-e3-showing-very-unprofessionally-done-says-molyneux 

 

I tried just to copy some parts but there are a lot of words coming from Molyneux... and I kind like agree with him .



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He's just mad that Fable 3 is going free for all gold users for a month ;)

Though I agree most with what was said.



It's just that simple.

MonstaMack said:
He's just mad that Fable 3 is going free for all gold users for a month ;)

Though I agree most with what was said.

I agree with the E3 part and about the unclear MS strategy...

"Always online is simple for me. As a consumer, just show me why I should be always online and I'll be happy with it. At the moment, it just means game sale authentication. I don't want that."

Right now MS just make the Always online looks bad for all the consumers... they need to try do show that the Always online have good things too... so the consumer can choose if it can accept the bad to get the good.

And MS is a little lost in PR talk too... each employee say one thing differnt from another... they have to fix that too... for now they only confused the consumer. 



I fail to see why this is in the Microsoft section and why only XO is in the title when he's talking about both MS and Sony.



Love the product, not the company. They love your money, not you.

-TheRealMafoo

Goddbless said:
I fail to see why this is in the Microsoft section and why only XO is in the title when he's talking about both MS and Sony.

http://www.gamesindustry.biz/articles/2013-06-12-xbox-ones-e3-showing-very-unprofessionally-done-says-molyneux

And he is talking specifically about Microsoft ... Sony is only cited in the first quote.



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they had me just from showing a nice car onstage



ethomaz said:

"This is me, purely as a consumer - it seemed to me like two frat houses," he remarked about Sony and Microsoft. "It's like 'oh you've done that, so we'll do this.' They are kind of defining each other's strategy. I think Sony changed its strategy because of what Microsoft did and Microsoft changed its strategy due to what Sony did. Me, as a consumer, I don't give a shit. What I give a shit about really is the games, whether the launch titles are something I'm going to invest 500 bucks in, or 400 bucks for Sony."

"I just think it was very unprofessionally done. There was one message from one Phil and then another message from another Phil," Molyneux continued, referring to Phil Spencer and Phil Harrison, "and they seemed to be kind of shooting from the hip. Always online is simple for me. As a consumer, just show me why I should be always online and I'll be happy with it. At the moment, it just means game sale authentication. I don't want that. But if there's some way you can give a huge benefit for the consumer, and make the message super clear, [it would be accepted]."

"Right now it's not very clear; it went from once every 24 hours to not at all to all the time, and I got very confused by it. They just need to be very clear, focus on the benefits, and after a while, we'll be in the same place as this," he said, pointing to a smartphone. "This has to be always online and we didn't have to think about it. Things like Clash of Clans is always online, and I don't mind, I don't care, I just enjoy playing Clash of Clans. So I think it's a little hiccup in the industry. I think consumers are being spun up by things like Twitter and Facebook."

"We need, as an industry, to be super clear to our consumers, and when you're at E3 you kind of forget about consumers for a while. It just seems to be all about the show."

"I do worry sometimes when I come to E3, especially this E3, I worry just how much we're pushing the industry forward. It's not about the indies and - I'm probably going to get into trouble for saying this - it's not about bringing new people and consumers into the game industry. It's about pleasing existing gamers," Molyneux commented. "The whole design of the consoles is about pleasing existing gamers, and actually what Microsoft did was they went from the first press conference and they kind of lost their nerve a bit, and they said, 'Oh crikey, we better just nail the core consumers.' I don't know whether that vision of how to interact with our audience is the right vision, to say we're all about core, that's who our audience is, we know how many Call of Dutys we're going to sell."

"If we look at [the industry's] 10-year future or 20-year future, if we still continue to be inward looking rather than outward looking, I worry about it. That's why I think the indies, myself included, [have to push games forward]. We should be appealing to new audiences, we should be using this insane, crazy tech in a completely different, game-changing way, so these huge corporations turn around and say, 'you know what, maybe we should look at that software'."

""We're not truly exciting our audience. We're not realizing that there are many more gamers out there that love relaxation based gaming," Molyneux said. "This show is all about adrenaline based gaming, but there are tens of millions of people that love gaming because they can relax. There's nothing... there's not a single title in that show about relaxation based gaming."

"Hollywood has this problem as well. The most memorable films aren't the special effects driven films - we're kind of bored with it - the most memorable films are when they take a character like Batman and make him vulnerable and real and it's all about his character and why he's like that. It's going to be interesting to see what they do with Man of Steel, because it has to be more than special effects. We [the games industry] have to make that leap. I think Hollywood has started to make that leap, especially with television. If Breaking Bad was done 20 years ago it would probably be all about shooting people, but it's all about the characters and their exploration. We've got to make that leap in this industry now," he continued

"I deeply care about this industry and I do worry about it. I'm not saying I have any of the answers but I just feel we have been in an amazingly easy world for a long time where we've got fans and core gamers that we've been unbelievably abusive to and if we're not careful we're going to lose the belief of those people."

"That should define us, and if the hardware manufacturers embrace that, and encourage that, which they can do, then great things can happen," Molyneux said, adding, "I think it's a shocking realization that the valuation of companies like GungHo and Supercell and even Mojang far exceed the valuations of any of the smaller teams or in-house teams in this [console] industry. You're talking about GungHo, based on two principal games, being worth more than the market valuations of EA and Zynga put together. And they've only released Puzzle & Dragons in one territory. That's where an incredible amount of excitement is happening. And we're totally oblivious to that [as an industry]."

http://www.gamesindustry.biz/articles/2013-06-12-xbox-ones-e3-showing-very-unprofessionally-done-says-molyneux 

 

I tried just to copy some parts but there are a lot of words coming from Molyneux... and I kind like agree with him .

YOU agree with him?

Because he seems to be saying that Xbox ONE has enormous potential, and a strategy that can bring us great things, and their only problem is bad PR



starcraft - Playing Games = FUN, Talking about Games = SERIOUS

starcraft said:

YOU agree with him?

Because he seems to be saying that Xbox ONE has enormous potential, and a strategy that can bring us great things, and their only problem is bad PR

I agree that they are handling the E3 in the wrong way and that MS needs to try to sell their strategy... for now they only showed us how bad is their strategy.

If there are any good thing in all the stuffs MS is doing they needs to show to consumer what is that... makes the goods parts more important than the bad parts.

So I agree with this but I don't know if there are anything good in MS strategy.



Hate to break it to you ethomaz but the unprofessional comment was directed at both Sony and ms. And he is correct.



I agree with some of the things he's saying passionately and others not so much.

I get it as a reaction to where things are NOW, but I know that as we get a lot closer to release things will be much more clear. I remember the E3 before the Wii U released many thought it was just a peripheral for the Wii.

What I love the most of what he said is about where gaming needs to go and the content of the games at the press conferences. But Pete did try that with Milo and look how the gaming community responded. He even had a really hard time making a consumer product out of it. Easier said than done ...