I don't think humiliate is the right word. Microsoft showed off Sony in terms of games, even I can admit that. Sony showed off a nice amount of games, including first and third party but microsoft did what they set out to do and it was show us some fantastic games.

However, the used games/drm announcements during the Sony conference were a nice kick in the nuts of Microsoft for their continuing complicated policies. Again, humiliated is not the word. MS just got put in their place.

Microsofts own fault for being so pro-publisher anti-consumer and making everything inconvenient and unnecessary. :/

and that instructional video is hillarious.

Trust has been lost for so many people, they have to work extra hard to gain it back.

MS humiliated themselves and Sony just watched, pointed and laughed.

No,just MS let it.