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Forums - Gaming - Can somebody breakdown the $60 price tag for a game and explain why in most cases physical copies are the same price as digital ones?

Goatseye said:

I have trouble reasoning and coming up with an answer for the same price tag between physical copy of a game and a digital one.

And why does the price of games tend to stay higher in digital form for longer than physical form?

ex:Modern Warfare 3 is still $59.00 on XBL and on Amazon it goes for $33.72 new free shipping.

http://marketplace.xbox.com/en-US/Product/Modern-Warfare-3/66acd000-77fe-1000-9115-d802415608cb

http://www.amazon.com/Call-Duty-Modern-Warfare-Xbox-360/dp/B00503E8S2/ref=sr_1_1?ie=UTF8&qid=1370282053&sr=8-1&keywords=modern+warfare+3#replacementWidget

there is none.... digital version by all means should be cheaper. i mean theres no medium, no packaging, or transport.  thats at least $10 right.  they can't suggest they're paying for bandwidth to download.  if they are i suggest they get hostgator accounts  lol. 



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Maybe that helps? (Not claiming this is 100% correct, feel free to prove me wrong if you've got other numbers).

Download games are expensive because of the industry's dependency on retailers. If they sold their digital copies for half the price retailers wouldn't sell any games and therefore stop selling gaming related stuff. Hardware manufacturers need retailers though - because of hardware sales. They can sell their games digitally but not their hardware therefore retailers are needed. (Of course the other stuff that's been said is correct as well - but this is a major point too and shouldn't be underestimated). 



Goatseye said:

I have trouble reasoning and coming up with an answer for the same price tag between physical copy of a game and a digital one.

And why does the price of games tend to stay higher in digital form for longer than physical form?

ex:Modern Warfare 3 is still $59.00 on XBL and on Amazon it goes for $33.72 new free shipping.

http://marketplace.xbox.com/en-US/Product/Modern-Warfare-3/66acd000-77fe-1000-9115-d802415608cb

http://www.amazon.com/Call-Duty-Modern-Warfare-Xbox-360/dp/B00503E8S2/ref=sr_1_1?ie=UTF8&qid=1370282053&sr=8-1&keywords=modern+warfare+3#replacementWidget


I always thought it was something to do with bulk ordering.  When you buy in bulk (1000s of the same product) you will be given a discount in most businesses (wholesale price) compared to the singular purchase.

As this isn't done with digital copies - only 1 version is required to distribute to everyone - there's not as much margin for price reduction.  In a lot of cases you may even find that at launch a physical copy can be as much as $10 less than the digital ones.



AnthonyW86 said:
Completely the opposite really. If they undercut retail prices systematically retailers will go berserk, and you still need retailers to sell your consoles.

As we move progressively to a digital distribution world specialist video game retailers will become less and less relevant. Consoles will be sold through online stores and general appliance and department stores. So there's really not much need to appease retailers by keeping the price of e-copys of games down. general retailers will sell consoles by themselves and make a modest profit margin on them. But consoles will be one small part of their business and they won;t care a bit about software.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

kowenicki said:
Goatseye said:
AnthonyW86 said:
Completely the opposite really. If they undercut retail prices systematically retailers will go berserk, and you still need retailers to sell your consoles.

Isn't that price fixing?


yes, its illegal.

It's not price fixing and it's not illegal.  Many manufactures sell their own products, but keep their prices at the msrp (manufacture suggested retail price), because if they undersold the retailers that sold their products, they wouldn't have any retailer carrying their products anymore.  This is true in almost all industries.  

Now, as to why digital prices stay higher longer, that is also because the manufacture (or publisher in this case) hasn't lowered the msrp, but some retailers have excess inventory, so they lower the price to try and move them.

As for why games are $60, that's the price that most of them have settled on.  It takes many things into account, but doesn't benefit all publisher the same.  I see people complain that $60 is too much for a game, and for some games it is, but I paid $35.00 for Pac-Man on the Atari 2600 and $179.99 for League Bowling on the Neo Geo AES  when they first came out....$60.00 for a lot of the games out now isn't bad at all in comparison.



Stop hating and start playing.

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foodfather said:
Goatseye said:

I have trouble reasoning and coming up with an answer for the same price tag between physical copy of a game and a digital one.

And why does the price of games tend to stay higher in digital form for longer than physical form?

 

This is how retail sales work; 

Reorder Quantity example.

Company (EA) makes 5000 units of a game available to retailer (amazon). Company ships 2000 units to the retailer. The retailer will agree that once enough of these initial 2000 units have been sold in a given time period (2 weeks), and around 250 units are remaining, the retailer will make more orders for the remaining 2000 units.

However, after the 2 weeks, if they have not sold 1750, say they sell 1500 units, leaving 500 units unsold, the retailer will strike another deal with the company, to put give the game a price cut, in order to move the remaining units so the retailer and put in the rest of the order.

Outside of flash deals and promotions, there is honestly absolutely no need for digital releases to be put on sale because there is no need to house physical copies. But also at the sale time, there is no reason for them to be remotely close to the retail price. If a retail game is priced at $65, no manner of accounting can justify the digital copy being worth anything over $45, outside of greed ofc...

other than the digital copy at $45 would be competing with the retail copy at $65 and would anger many retailers.  I think that a solution for this would be to offer digital for $10 less than physical, and let the retailers sell game download cards.  That way, people who don't need to have that physical copy could save some money and the retailers would still make their money.  As for me, I'll never spend more than $20.00 for a game that I don't own or can't resell on my own.



Stop hating and start playing.

If I can sell a painting for $60, I would.
If I can sell a picture of a painting for $60, I would. Then stop selling the painting altogether.
Who's the sucker? You, silly.

Vote with your monies.



Because things are not priced according to

x*C

where x is some constant and C is cost to produce,

Nor are they priced according to x+C.

They are priced according to how much people are willing to pay.



I really think this has got to do with the retailers as the digital versions are eating away their turnover. I don't see many friends buy retail versions anymore for PS vita games as they are slightly cheaper digitally (when they first release) and the effect is, that it's now days even hard to find some games at retailers. So I can imagine that if this happens in the same way with PS3/XBOX360 games the game stores will be empty very rapidly.

But with this I come to another questions: Why do we see lower priced XBOX360/PS3 games at retailers, but Nintendo games don't get any price reductions.



Mr Puggsly said:
DamnTastic said:
The only thing that troubles my mind is why every new EA game costs €70 on the PSstore. And every new retail game of EA costs €65.
Not that I mind because I won't buy any...

I blame your country.

I'm not smart enough to explain why. But I know your country is doing something wrong that causes that.

I think I need some more explanation :P