Like the title says, what games, or franchises becoming exclusive to a certain platform would be a big deal for you? Big deal, as in you would go out and buy a system that you would have otherwise had no intention of ever buying.
For me, I'd have to say:
Mass Effect
Deus Ex
Metal Gear Solid (used to be exclusive)
Elder Scrolls
Dragon's Dogma (call me crazy, I loved this game, and if it gets a sequel it could be massive)