Just seems like common sense to cash in on the back of the Star Wars and FIFA announcements. Can't see them having much during the transition to send shares higher anytime soon. If other execs all follow suit then it'd be a bigger reason to think something foul is at play.

smart guy, since EA doesn't support Nintendo they will surely fail

I doubt it.  That's a good way to end up in prison, and he would definitely get attention with the amount of stock sold.  More likely we'll see a normal fall, which makes his move smart but not suspicious.

I would think the opposite.

A deal like that would make EA stock jump up even higher. If such a deal would be in the works, surely this exec would sell them right after the announcement.

Sometimes you have to sell for a little less, when the stock is from a company you work or have worked for. He could be sued if he handles with insiders knowledge.

the rich getting richer,that's all I took from that story.

Wonder if he'll sell it along side an online pass and day one dlc.

I doubt the investors think that hard about it.

They will probably go like: Microsoft has a lot of money and influence... EA is working closely with them... Hence EA is X(?) worth more...

Most investors are in it for the short hall. Which is why they hardly protest when EA poisons it's reputation, demotivates their work force and mismanage a lot. Real long term effects matter little to most of them.

I don't think people should read too much into any type of stock sales like this. Especially after the value of shares spike to higher levels than they have in quite a long time.

The stock market is always about buying low and selling high.