That's a fantastic time to do so. Although that $100 million figure in the US doesn't sound so impressive next to Kinect advertising.

Good. Smart to capitalize on their early announcement.

wow

Well UEFA is big in europe so thats quite a big advertising deal if you ask me.

Should do what they always do.

Instead of just having the "PlayStation" logo around the ground (Wembley this Year), they should go all out with "PlayStation 4". Simple. Easy.

~300 Million people WW will be watching. Massive advertisement.

Obviously watch it every year, first time be looking out for an advertisement as well. Be "Viva Sony" or "Sony uber alles"?

"The Champions League final is one of the most watched TV events in Europe every year"

Correction, not just EU but in world. Its way bigger then superbowl for exemple.

It is the biggest final event in the world.

Sony is in the right path.

couldn't have picked a better occasion

going to be weird showing an official advert without an image of the console