What does it matter if Sony gets media spotlight now.  Why would things not reset.  The PS4 does not exist in a vacuum.  There is competition and anyone who is thinking about purchasing a console is looking to see what both companies bring to the table not one.  It's not like Sony reveal their console and they had it ready for purchase.  Actually if Sony did that, it would have totally changed the landscape and MS would have to make some type of message to counter.  Instead the PS4 will not see daylight until November.  By that time there will be plenty of information, Commercials, reports you name it for any consumer to make a purchase decision.  The only thing Sony gains by releasing info this eary is good will but they do lose in other areas.  There is no ground lost because Sony has not released anything.  By the time E3 comes aound, it will be 6 months before either console is released.  Are you telling me by that time everyone will not have enough information to decide which console they want to purchase.  6 Months is a long time and Sony giving MS 3 months to counter seems even more.

For Sony to show their hand with over 9 months for a respond from their competition is either brilliant or blunder. They allow their competition to make changes and tweeks to counter their stragety.  They give their competition a chance to tighten their message to analize information from Sony reveal and better market their device.  I am not looking at this situation like a gamer or consumer, I am looking at the situation like a business analyst developing my message with plenty of time to address weakness or strengths based on getting knowledge early.  The race for Consumer money is not going to be decided in the short months between Sony and MS reveal.  This will be a long battle just like it was last gen.

Simple,whatever how MS respond to Sony,some people will still say "sony reveal caught them off guard."

This.

Yes, Microsoft the company that has been building software for decades and has all sorts of development tools, isn't about software.  Yes, the company whose first product was a 4K BASIC ROM, isn't about software.  Yes, the company who created MS-DOS for the IBM PC, the OS that ran on millions of computers, isn't about software.  Yes, the company who created MS Word and MS Excel before they even had their own OS to run it on, isn't about software.  Yes, the company that has given away development tools with it's OS since day one, isn't about software.  Yes, the only console maker to allow indie game development on its closed-system home gaming console, isn't about software.

So what other bullshit ideas do you have?

How can you say "This" to such an analysis that says in so many words "sony fucked up", yet culminates in "I can't say whether sony fucked up or not"?

Because your analysis of the English language if flawed.  "The race for Consumer money is not going to be decided in the short months between Sony and MS reveal.  This will be a long battle just like it was last gen." is the conclusion, not "For Sony to show their hand with over 9 months for a respond from their competition is either brilliant or blunder." as you try to suggest.  A conclusion, i.e. the culmination of what is said, comes at the end of a paragraph, not the beginning.   Machiavellian is neither sure nor unsure because only time can tell with certainty.

Likewise, your appraisal of the first paragraph is equally flawed.  The take-away from the original paragraph is not that "Sony fucked up" but that Microsoft hasn't.  Microsoft wasn't the first to announce their console last generation.  More was known about the PS3 before it was announced, and Sony was talking up a storm about it, in 2004 than was known about the Xbox 360 through April of 2005, a month prior to its announcement.  The fact that Microsoft was the first company to actually show the product with their announcement, versus, talking about vaporware didn't hurt Microsoft last generation and it is unlikely that it will this one. 

As Machiavellian points out, everything that Sony gained from its early announcment can be lost once the media attention is redirected in another direction.

So yes, "This".