IGN
When the PlayStation 4 was revealed in New York City, one of the interesting features Sony showed off was PS4’s integrated Ustream capability. Ustream, according to the company’s founder and CEO Brad Hunstable, is “the largest live social broadcasting platform in the world,” and as such, the implications of Ustream on PS4 are considerable.
In short, what you do on PlayStation 4 can be seamlessly broadcast to the rest of the world.
In a conversation with IGN, Hunstable touted the strength of his platform (the company had a staggering 8 million viewers tune in simply to see an asteroid fly-by). Even the PlayStation 4 reveal was live on Ustream: over one million people at one time were watching it. “It had an average view time of one hour,” Hunstable said, “for essentially a two-hour-long Sony PlayStation commercial.”
The theme of our conversation with Hunstable focused on a single word: ubiquity. Hunstable wants Ustream everywhere, and he confirmed to IGN that, in terms of current and next-generation consoles, Ustream is in no way, shape or form exclusive to the PlayStation 4.
When asked if “UStream’s next-gen console capability [is being] relegated to PlayStation,” Hunstable answered, “no, it’s not.”
He elaborated: “There’s not something I can announced today, but we will… Again, I go back to our strategy, which is to be ubiquitous as well. I want to bring live broadcasting – that’s our mission – to broadcasters of all sizes, but also viewers, wherever they are. We are laser-focused on making sure that happens.”
When specifically pressed about Microsoft’s next Xbox and Nintendo’s Wii U, Hunstable’s answer was pretty much the same: “There’s nothing specific I can talk about today.”
