Naughty Dog did say they used 100% of PS3's power for Uncharted 3 but they did say "there's room for more" (by way of optimization).

http://beefjack.com/news/uncharted-3-uses-100-percent-of-ps3-power-but-theres-room-for-more/

Edit: ND also said this:

"The way we made it, how much of the PS3's power we were using... that huge gap that you saw between Uncharted 1 and 2 is the kind of thing that really only happens once per generation. We pushed it really hard. Uncharted 2 to 3 is still a jump, but it's a narrower jump. And going forward, it depends on what we do."

no one said anything like that about any of those games.. it was Kojima that said MGS4 pushed the ps3 to it's limit

It's not a joke. I honestly believe this is the most visually uninteresting thing Naughty Dog has produced in two decades.

That doesn't as much have anything to do with how "colorful" or "full of colors" the games appears to be, as much as the colors that ARE there seeming very uninspired and quite frankly not very "realistic." I don't have any feeling of just what they want it to look like in the first place. If I had to guess, I'd say they WANTED it to look like the digitally painted concept art for a typical Hollywood effects extravaganza. Which is just about the least personal thing I can think of in the history of art.

Then there's the character gallery which appears to be a very careful selection of trying to appeal to 20-something male gamers. A guy you can relate to, and a girl you can protect. Neither of which have any interesting visual design quirks of any sorts. To me it comes across as pandering even harder than most have done before.

It's a design that seems excluding and stunted in order to not "weird out" the target audience.  It makes me think that the game isn't interested in telling me anything that would in any way challenge my views or values. Like it doesn't want to present any thoughts outside the target demographic's established comfort zone. And that make it look uninteresting to me.

Yep, pretty sure I keep hearing this statement from companies like Naughty Dog every time they have a new game coming out.

Maybe. Though I do think if games want to be taken seriously, and have budgets of $100.000.000, these are things that SHOULD be thought about, because I can guarantee you that the people who want to make the money for that budget back thought about it.

The result of it all is that some people in the target demographic are extremely enthusiastic for this game. The other 90% of the population sees no appeal what-so-ever. And the people who think this is the greatest thing ever will continue to think that games must have a "stigma," or that "the man" wants to hold games down from being art, when the reality is that the games in question are deliberately made to pander to a very specific audience.

Just some PR hype, but it sure does look mighty good

And the frame rate. LoU will almost certainly be a 30fps game while GoW:A is pushing 30-40 and possibly 60 if the environments are closed enough. All the while triple buffered (like most Ps3 exclusives).