Great comments from Iwata. I really do agree that smartphones have cheapened the value of not only games, but of applications as well. There is an incredible amount of work that goes into good games/applications, but consumers think it is highway robbery when they ask for more than $5. So they end up charging ridiculously cheap amounts for software that is definitely worth much more.... And then the consumers come to expect great quality for dirt cheap... This will kill the gaming/music/software industry at this rate. :/