JoeTheBro said:
Farsala said: Thats awesome! Looking at this in truly financial terms, 10 years of Xbox live for at least 50$ a month=500$, Xbox+ Xbox 360 at least another 500$. 1000$ spent on HW and xbox live. A person could sell this Xbox+ live for at least 500$ I would say. Don't think people would actually sell it, but basically MS gave you half back. |
While at the same time it costs them hardly anything. They still make $900+ off you while making you feel special. Genius!
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In the end its is a relatively cheap and yet successfull message to the "heavy users"
- generates positive awareness around the product
- promotes loyalty among the user base
- injects "caring" values in the brand
This policy could as well be qualified as a high standard PR